With social media on the rise, the days of marketing a business or product in the Sunday paper are long gone

Both large and small businesses around the world have figured out that their target audiences have gone elsewhere – social media. Whether it’s Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube or location-based social media tools like Foursquare or Yelp, there is surely a platform for any business to use in today’s marketing world.

What is social media marketing?

Social media marketing (SMM) is a form of internet marketing that uses different social media networks to market a business, product or brand. By sharing content, videos, and images for marketing purposes on social media, you can build a loyal fan base and also help businesses with a number of important goals, such as:

Website traffic
Conversions
Brand awareness
Creating a brand identity and positive brand association
Communication and interaction with key audiences

Take a look at the laws of social media marketing that will lead your marketing campaign to success.

Have a Plan

As with any project, starting a campaign by planning first will help with project coordination and time management. Start by planning a social media marketing plan. Know your target audience and research keywords clients search for, that are related to your business. Build your innovative content around these keywords so that you can capture your target audience’s attention.

Create Quality Targeted Content

It doesn’t matter what area of online marketing you are in, high quality content is a must, especially in social media marketing. Are you creating a variety of content such as images, videos, and infographics in addition to classic text-based content? Will your perfect customer be interested in the video or article you want to create? Does your content hold valuable information that your audience craves?

Brand Image

You are what you share. Social media for marketing allows a business to portray their brand image across different social media platforms. While some platforms may be more visual (Instagram) and other social media platforms may be more textual (Twitter), it’s important that you recognize each platform’s voice and environment while maintaining a consistent core identity for your brand.

Create a Corporate Blog

If you want to circulate information about you brand, products or promotions, blogging is a great social media marketing tool you should consider taking up. Create great content on your blog and use social media platforms to circulate it. Your company blog will become a sort of social media marketing blog where you can post all your recent social media efforts, contests, and events. Check out the facts and figures of corporate blogging in our inforgraphic.

Link to Quality Sources of Information

Those following you on social media will only interact if they see you as a credible source of useful information to share. Always share other people’s content, as long as it has reliable sources that back up the information. Make sure you give credit to those who provide you interesting stats or research associated to your industry by tagging them on social media and linking to their content. Check out how Neomobile collects stories and shares them in our market news section, always giving credit to the original source. This good link etiquette will also get you some nice links back and boost your credibility as an expert in the industry.

Track Competitors

Remember to keep tabs on your competitors’ online profiles. It’s a great reference point for you to understand if you’re on the right track. By analysing their social presence you can learn valuable data about the keywords they use and see if it is working for them. If your competitors are using a new technique that is working for them, make sure you do it better!

Measure Success with Analytics

The only way to know if your social media marketing campaign is doing well is by tracking all the data. Google Analytics can be used as a great social media marketing tool that will help you figure out whether you are reaching your targets. It can also help you learn which of your strategies are not working and so you can change strategy. Analyse stats at least once a week so you can keep tabs on how each platform is doing.

These are some tips that you shouldn’t take for granted when building a social media campaign for a business. For more information about social media check out this thorough comprehensive social media guide by Moz.com