An insight into the new Mobile Browsing landscape
The evolution of the World Wide Web and its mechanisms are an on-going, ever-changing process. But sometimes the history repeats, or better to say, revives itself.
The phenomenon of the “Browser wars” shook the web marketplace back in the 90ties, with the rivalry of Microsoft’s Internet Explorer and the Netscape’s Navigator; but after 2000 we saw the gradual decline of Explorer in front of the new emerging browsers, such as Google Chrome, Mozilla Firefox, Safari, and Opera.
The boom of mobile devices, and introduction of HTML5, CSS 3 and extensive client-side scripting, had brought back the question of the quality and the choice, and revived the browser competition in the mobile arena. Even though most of the smart mobile devices come with the built in browser there is a vast choice of alternative browsers. The latest statistics by StatCounter show that 3 mobile browsers dominate the market: Safari integrated into iOS devices, Android with its own browser (and Chrome for Android 4.x users) and Opera Mini. As Stephen Shankland noticed at CNET, in 2013, the choice can be determined by the built-in feature to the mobile OS, and the simplicity of its use, but he also reminds that not so long ago IE ruled the desktop browser world, and today the so called “alternabrowsers” are becoming the dominating ones. Opera Mini surely deserves attention, since it managed to maintain firmly the third position in the global mobile browsers chart, right after the technological giants, such as Android and iPhone.
In the recently published State of the Mobile Web report Opera revealed some impressive data on the growth of their user base: the Opera Mini browser increased its user base by more than 13 million unique users from November 2012 to December 2012, bringing the total number to 208 million. The strong point of Opera Mini is the fact that it compresses web traffic before sending it to the mobile device, which enables users to save money on data traffic and time on downloading large websites, while lowering the threshold for connecting to the internet on basic phones and smartphones.
Neomobile has always chosen its partners wisely, and we’re proud to say that Opera is one of them. We share the same passion for the technological innovations, as we create, with joined forces, a secure mobile payment ecosystem, for all Opera Mini users globally. Our mobile entertainment content and services are now available through the simplicity of our one-click payment flow. The main focus will surely be on the LatAm region, where the mobile market eagerly awaits an offer that can fulfil the entertainment needs with a quick and simple payment system.
So grab your smartboard and begin surfing the web with Opera Mini!
Discover more interesting facts on mobile browsing in our new Infographics.