The video series Digital Marketing Glossary continues: today we talk about the online storefront for every digital company – Social Media Marketing [Video]

Social media has changed the global marketing landscape and it is a vital part of today’s marketing strategies, for both small businesses and large enterprises. It is based on the usage of social networking websites as a marketing tools, with a clear goal: gain website traffic and increase brand exposure by creating compelling content that encourages readers to share it across their social channels.

Check out our What is SMM? video

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Let’s take a closer look at the world of SMM. Above all, it has numerous benefits when compared with traditional marketing strategies, for example the cost-effectiveness, ability to reach targeted audiences quickly and generate more leads. It allows companies to receive a immediate feedback from customers, and its interactive nature enhances the social customer relationship management.

One more important aspect is that in the passed few years the forefront of social is mobile, and together they are the driving force of the marketers holy grail: the part-to-purchase. As confirmed by the latest report by Social Media Examiner, the SMM is essential part of doing business in the new millennium:

  • Twitter, YouTube and LinkedIn hold the top spots for future plans: 66% of marketers plan on increasing their use of these social networks
  • 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities
  • A significant 57% of marketers use video in their marketing while 72% want to learn more about video marketing and plan on increasing their use of video

Users worldwide are reaching to their smartphones for real-time information that empowers them to make different decisions – including purchasing decisions. This is why the social media marketing strategy should be fundamental part of that process, and when done right it leads to more customers, traffic, and more conversions – in a word: it might be the key of your marketing success.

Stay tuned for more videos to come from our Digital Marketing Glossary series!

Check out our previous video What is SEM?