Top weekly news from the mobile & tech industry selected by Neomobile
Smartphone sales: Apple Sees “Significant Bounce” With Colored 5c, High End 5s Models; Android Still Trumps With 71% Share Of All Sales
Kantar Worldpanel ComTech, the WPP market research division that provides a rolling check-in on how smartphones are selling in key markets, has put out its latest figures this morning covering the 12 weeks that ended October 31. It looks like the debut of new iPhones from Apple have given the company a “significant bounce” in sales. But even with the launch of not one but two new models – the colorful 5c and elegant 5s – the impact of incremental upgrades has not been as strong as last year’s debut of the iPhone 5. All in all, Kantar says Android took 71% of all sales across 12 key markets versus 21% for the iPhone.
Specifically, in important markets like the U.S., Android took nearly 53% of sales. In Europe, Android accounted for nearly 71% of sales collectively across Britain, Germany, France, Italy and Spain.
In comparison, last year’s iPhone 5 debut was strong enough that it helped Apple find is way to the top of smartphone sales in the U.S. over Android. This year, although some had predicted a similar spike, Android held off Apple at the pass, with Apple at 40.8% for the three-month period in the country; in October alone, however, Apple had 52.8% of sales.
Twitter establishes a strategic partnership with Deutsche Telekom to exploit advertising opportunities
Another chapter is opening up for Twitter in its ongoing push to grow its international business: today the newly-public company is kicking off a strategic partnership with Deutsche Telekom, the German carrier that owns T-Mobile and serves some 140 million mobile and 31 million fixed-line subscribers across Europe and the U.S.
The financial terms of the deal were not disclosed, but there is a definite commercial angle to it: Deutsche Telekom says that it will become “a preferred partner for Twitter when it comes to innovative marketing, advertising and customer services opportunities on Twitter.” On top of that, there is a marketing angle for Twitter that could help boost users and usage of the social network: DT will be embedding a Twitter client on the homescreen of Android devices on its network.
Twitter Is About To Officially Launch Retargeted Ads
Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter could make the announcement as soon as tomorrow, expanding retargeted ads beyond the “experimental” phase that started in July. The secret sauce of Twitter’s retargeting is the use of your account as a cross-device identity layer, allowing it to target ads on mobile based on where you’ve been on the web.
Some details of the announcement are hazy. It’s said to be somewhat of a “soft launch” in that all advertisers might not be immediately eligible to buy the ads, and they might not show up to all users. Retargeted Promoted Tweet ads will almost surely become available for purchase, though it’s unclear if Promoted Accounts will, too. I haven’t heard whether Twitter will be expanding email address retargeting either. Twitter declined to comment on this story.
Android new release KitKat claims 1.1 percent of Android device share a month after launch
KitKat may be the new kid on the Android block, but it’s already faring quite well. Google’s latest OS dashboard reveals that 1.1 percent of active Android devices are running the new platform roughly a month after it became available.
Mobile gaming report: 50% of US smartphone users spend close to 200 hours per year playing games
Random House’s Smashing Ideas division has today released its American Smartphone Gaming Report, revealing that half of American smartphone owners will spend close to 200 hours per year playing mobile games, whether at home or on the go.
In association with YouGov, data was collected from more than 1,150 US adults to determine their mobile gaming habits. The study found that brain and physics-based puzzle games are the most popular, with 28 percent of respondents choosing that genre as their top choice. Casino and card games came in second with 10 percent, and casual and arcade / action games were tied at 7 percent each.
The study also found women to be more likely to play smartphone games, with 69 percent of female respondents confirming they play games. in relation to 56 percent of men.
As expected, the majority of respondents, 84 percent, said they are most likely to play smartphone games at home, while 22 percent and 21 percent said they play on their commute or at work, respectively. In addition, 25 percent of respondents said they play smartphone games with their children.