Neomobile’s weekly roundup


Top weekly news from the mobile & tech industry selected by Neomobile


Kantar World Panel published new data on Q3 smartphone sales by OS

Last Friday, Microsoft finally took control as the new owner of Nokia’s devices business, but it’s coming into its new position as a mobile hardware maker with no less a challenge than Nokia has had for the last couple of years. According to the latest 12-week figures from Kantar Worldpanel ComTech — a market research division of WPP — Windows Phone accounted for 8.1% of smartphone sales in the 12 weeks to the end of March across the top five markets in Europe (the UK, France, Spain, Italy and Germany), with Android taking 70.7% of sales and iOS 19.2%. And Europe seems to be Windows Phone’s best market at the moment. In the U.S. Windows Phone took 5.3% of sales, while in Australia it took just under 6%; in China it was 1%; and in Japan, just under 1%.

What’s going on? Put simply, the Windows Phone operating system running Nokia’s and other devices remains a distant third when it comes to smartphone sales in key markets across Europe, the U.S. and Asia. Source:


Asia-Pacific will be the largest Location Based Advertising (LBA) market in 2018 says Berg Insight

Analysing the latest developments on the location-targeted advertising market worldwide, Berg Insight has just released the third edition of its ‘Location-Based Advertising and Marketing’ report. Targeting by location in combination with other contextual and behavioural segmentation greatly enhances the relevance of mobile advertising. It has been demonstrated that location-targeted ads generate considerably higher returns than conventional mobile advertising. The associated eCPM and CTR levels are several times higher. Asia-Pacific is estimated to be the largest LBA market in 2018, followed by North America and Europe. Berg Insight estimates that the total value of the real-time mobile LBA market worldwide was €1.2 billion in 2013, representing 14.5 per cent of the total mobile ad spend.



Facebook powers over 50% of social logins

Facebook now handles over 50% of all social logins across the world, according to data from Gigya. The consumer management suite provider analysed which social login services were used worldwide in Q1 2014. Facebook was by far and away the market leader, facilitating 51% of all logins – to Google’s 31% – and 62% of mobile logins. Twitter was relatively low on the list, taking just 4% of all logins, and 6% on mobile. They also found that Yahoo is losing its share in almost every vertical and region, following their move to eliminate Facebook and Google logins from Yahoo properties.



Free-to-play is a $470 million-worth market in Brazil

With traditional consoles still prohibitively expensive in Brazil, it shouldn’t be surprising that other segments of the market have been taking advantage of the situation. Research firm Interpret today released findings from its Free-to-Play Gaming in Brazil report showing the free-to-play PC market to be one such area experiencing growth of late. The report found that last year, of the 51.5 million Brazilian gamers between the ages of 13 and 65, 17.2 million enjoyed free-to-play PC games. That number was up 20 percent year-over-year, with Interpret attributing the growth to a confluence of beneficial conditions, from rising PC ownership and broadband penetration to growing household income and credit availability.