Neombile presents the first video from our video series The Digital Marketing Glossary: What is SEM?

One of the most frequently asked questions related to the digital publishing world is how to get your website visible on the Google. And even though it might seem that your website is just a needle in a haystack there are actually several techniques that can help you show up on the first page of search results. One of the most popular ones is Search engine marketing – SEM that involves the promotion of websites by increasing their visibility in search engine results pages through the optimization and advertising of content and keywords.

SEM is a part of the Search marketing in general – the process of gaining traffic and visibility from search engines through both paid and unpaid efforts, and it encompasses: SEO that usually refers to earning traffic through unpaid or free listings and SEM which is buying traffic through paid search listings.

These two terms are often confused, but they are quite different. SEO is actually a part of SEM, since it is necessary to optimize the content before the publishing, if you want it to be discovered, of course. Once your content is ready you can start the process of gaining traffic by purchasing ads on search engines and help visitors find your website.

SEM uses different advertising models, for example PPC (pay-per-click), CPC (cost-per-click) or CPM (cost-per-thousand impressions), used through some of the most popular paid search platforms, such as Google AdWords and Bing Ads.

If you want to know more on how SEM & SMM have transformed the world of web and mobile marketing check out the interview with Letizia Marziano, our Social & Programmatic Marketing Director on our Media & Innovative Monetization Team and stay tuned for more videos to come!