Recent report by Research and Markets announces new data regarding the OTT devices and services, pointing out that key driver for market growth will be in-house web series

The “Global OTT Devices and Services Market 2016-2020” report analyzes the leading players in the global OTT devices and services market such as Amazon, Apple, Facebook, Hulu, and Netflix, including different revenue models, content types and geographies, focusing on three market segments, Americas, APAC and EMEA.

Main findings are related to the market growth at a CAGR of 20.6% during the period 2016-2020, the increased adoption of real-time bidding (RTB) and growing production of in-house web series.

When it comes to RTB, with an increasing number of consumer metrics available for the vendor to target their audience, it can become the tool that can enhance an OTT vendor’s subscriber base.[1] Another key trend, the high demand for time-shifted TV drives the growing production of in-house web series, that are becoming the key driver for market growth, based on innovative online video content, very appealing to consumers.

As the biggest market challenge the report focuses on the low scope of customer retention.

Other key questions answered in this report are related to the market size and growth rate in 2020, key trends and vendors, market opportunities, challenges, strengths and weaknesses.

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