One of the key trends fueling the growth of digital industry in 2016 is programmatic video advertising. Today we define the basic terminology of this fast-growing sector
The affordable high-speed bandwidth is rapidly expanding all over the globe – all connected users today are able to stream high quality videos. This is the reason why programmatic video advertising will become, without a doubt, the future of digital display advertising. If we compare it to traditional video ad buying, numerous benefits strike immediately: real time data and hyper targeted video ad buys allows ad placement in front of the right customer at the right time. And this is exactly what marketers need.
Let’s take a glimpse at the numbers behind this trend. According to the recent analysis by spotxchange, the programmatic video ADV industry in Europe has grown almost twenty-fold from €22m in 2012 to €375m in 2015 and will grow at a rate of 38.7 per cent between now and 2020, to become a €2bn industry in 2020, by which time more than half of all online video advertising revenue in Europe will be generated programmatically.
We have selected key terms for a basic programmatic video glossary that can help you understand the terminology and keep up with the latest ADV trends. Check them out in our latest infographic.
More Than Two-Thirds of US Digital Display Ad Spending Is Programmatic www.emarketer.com
SpotX Infographic Reveals Growth of Programmatic Video Advertising in Europe www.spotxchange.com
PROGRAMMATIC 101 buyercloud.rubiconproject.com