The augmented reality gaming is taking over the mobile entertainment industry – check out the facts & figures behind the record breaking Pokémon Go

Exploring the world is the ever changing phrase: one of the greatest milestones of modern technology was allowing us to discover our world and beyond, from the comfort of our own living room. At one point the future even seemed gloomy, as a brilliantly designed human dystopia in the animated film Wall-E. But “luckily” the augmented reality gaming came along and the outdoor world has once again became the playground. All thank to a mobile game that conquered the world in days. And it is growing at an astonishing rate! Let’s take a closer look at numbers behind the global phenomenon – Pokémon Go.

Pokémon Go – Facts & Figures

The mastermind behind the game is american software development company Niantic, born in 2010 as Niantic Labs, an internal startup within Google, that became independent entity in 2015. Its first successful project was Ingres,  an augmented-reality massively multiplayer online location-based game, but its second project Pokémon Go, was the one that brought the worldwide success.

It is quite fascinating to see the reach of the game, just days after the launch: in just 5 days it was the most popular game on Android devices, surpassing Candy Crush and Angry Birds, having reached more users on Android than Tinder in the US, after just one day! [1] With 75 million downloads in just 3 weeks it is also breaking records regarding the average daily usage time – 33 minutes and 25 seconds, leaving behind Whatsapp, Twitter and Facebook.

Nintendo, as the sole owner of the trademark and a member of The Pokemon Company, had an incredible value increase after the release of Pokémon Go: an increase of 120 percent as demand for stock reached the same levels of hype as the game itself.

In a recent article redbull.com gathered some interesting numbers that can help us understand the reach of the game. We have transformed them into graphics – check them out!

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Sources:

[1] lifehacker.com.au

[2] www.redbull.com