Mobile content today has gained a new purpose: fulfilling the so called “mobile moments” that users live each day – social interactions, breaking news, listening to the top songs, watching favorite TV series, measuring heart rate and calories in one meal, anytime, anywhere, across every device and OS. Discover with us the new content verticals, created to satisfy all the needs of our lifestyle

Let’s start with some statistics: 85% of people says that mobile devices are a central part of their everyday life. The first place goes to mobile phones of course, but the usage of tablets, e-readers and wearable devices is also on the rise. As a matter of fact, wearables are one of the hottest digital trends in 2015. Thinking about the typology of these devices we can assume that it’s not all about connectivity: it’s also about our habits, about measuring them and trying to improve our lifestyle.

Health & Fitness

2014 has been the year of health and fitness apps: according to Google those were the fastest growing app categories, reflecting just how much the mobile industry is focused on our well-being and how much people are willing to download and use this kind of content. Growth in health and fitness mobile content is 87% faster than the rest of the industry, which is itself growing very rapidly. In 2014, the digital health industry generated more than $3 billion in venture-capital investment, up from $1.3 billion in 2012, according to VC database CB Insights, which expects the sector to surpass $4 billion in funding this year.

According to the analysis by Research2guidance “mHealth App Developer Economics 2014” the health related mobile content will see an important increase during 2015. During the last year the number of fitness and health related apps on the app stores reached 100 000, doubling in size compared to 2012. It’s very interesting to notice that an incredible 30% of all mHeath apps is related to fitness or physical activity monitoring.

Are Cookbooks Obsolete?

We plan our menus, share tips and track key health indicators online. It’s not just about “instagramming” your brunch, it’s about combining food and technology in order to be more creative and healthier. Food apps, blogs, and recipe resources offer inspirational and creative solutions, for all types of budgets, occasions and food types.

Mobile phones and tablets have also become helpful kitchen tools with features like built-in timers, voice prompts, video recipes and even measuring devices.

Digital health and food technologies — like smartphones, apps, wearable sensors, and even social networks — are conquering the users worldwide, as they learn how technology can actually impact their behavior, habits, and health outcomes. To make the most of even a well-designed health app, we need to change our habits first and embrace the healthy life style.

Find out all the most interesting facts in our infographics.

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Sources:

http://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf

http://www.digitaltrends.com/mobile/google-play-store-2014-most-downloaded-apps/

http://flurrymobile.tumblr.com/post/115192181465/health-and-fitness-apps-finally-take-off-fueled

http://www.crainsnewyork.com/article/20150413/RETAIL_APPAREL/304129997/theres-a-gym-everywhere-fitness-apps-enjoy-healthy-growth

http://blog.appocrate.it/il-2015-sara-lanno-delle-app-per-la-salute/