Top weekly news from the mobile & tech industry selected by Neomobile

 

Samsung Accounted for a Third of Smartphone Sales Last Quarter, While Apple’s Share Fell

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Samsung’s second-quarter smartphone shipments hit 76 million last quarter — up 56 percent from the prior year, and giving the company a 33 percent share of the global market.

Apple, meanwhile, shipped 31.2 million iPhones, a 20 percent year-over-year rise, and good for second place worldwide. However, that trailed the overall smartphone industry, and meant that Apple’s market share fell to 14 percent — its lowest level since the second quarter of 2010, according to market research firm Strategy Analytics.

“The current iPhone portfolio is under-performing and Apple is at risk of being trapped in a pincer movement between rival 3-inch Android models at the low-end and 5-inch Android models at the high-end,” Strategy Analytics’ Neil Mawston said in a statement.

Overall, smartphone shipments hit 230 million for the second quarter, up 47 percent from a year earlier, and representing 59 percent of all mobile phones sold.

“The smartphone industry’s shipment growth rate, which is higher today than a year ago, is being driven by surging demand for 4G models in developed regions like the US and 3G models in emerging markets such as India,” Neil Shah, senior analyst at Strategy Analytics, said in a statement.

Korea’s LG doubled shipments from a year earlier to 12.1 million units, enough to give it five percent global market share and the No. 3 spot, just ahead of China’s ZTE and Huawei, each of which shipped more than 11 million smartphones.

Source: http://allthingsd.com/20130725/samsung-accounted-for-a-third-of-smartphone-sales-last-quarter-while-apples-share-fell/

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Apple has agreed to acquire transit navigation app HopStop.com

Apple has agreed to acquire transit navigation app HopStop.com, according to a report in Bloomberg.

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AllThingsD has apparently received confirmation from an Apple spokesperson. I’ve reached out to both companies and will update if I hear back from either of them.

HopStop offers walking, taxi, and bicycle directions, but is probably most useful when it comes to mass transportation. When Apple broke away from Google and launched its own mapping application for iOS 6, on top of all the other problems it had, it removed transit directions and instead directed users to download other apps — including HopStop. (Indeed, it was through those recommendations that I became a regular HopStop user.) So acquiring the company could be a way to bring that information back into Maps.

HopStop has raised an undisclosed amount of funding from investors, including Outbrain CEO and co-founder Yaron Galai. The company recently added crowdsourced transit alerts to its system with the HopStop Live! feature. At the time, HopStop said that it has more than 2 million active users.

Source: http://techcrunch.com/2013/07/19/apple-reportedly-acquires-hopstop/

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Facebook’s Feature Phone Platform Scores 100M Users, Most In Emerging Markets

169019_10150138502961729_3069418_aFacebook announced that Facebook For Every Phone, a native app that works on feature phones, has been downloaded 100 million times. Facebook For Every Phone is an essential part of the company’s global strategy because more feature phones than smartphones are used in developing markets like India, Indonesia and the Philippines. In fact, for many consumers, feature phones may be their main or only point of access to the Internet. Facebook only recently began selling ads on its feature phone platform and makes very little money that way, but extending into countries with rapidly developing tech ecosystem may help Facebook counterbalance its declining or stagnant traffic in countries such as the U.S. and UK.

Facebook had 751 million monthly active users on mobile as of March 31, 2013, an increase of 54% year-over-year.

Source: http://techcrunch.com/2013/07/21/facebooks-feature-phone-platform-scores-100m-users-most-in-emerging-markets/

 

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Mobile advertising opportunity set to soar over the next 10 to 15 years (+$200 bn increase during this time frame)

Global ad spend is set to soar over the next 10 to 15 years, in large part due to the growth in spend within emerging markets – which according to S &P Capital IQ Equity Research will add $200bn (£130bn) during this timeframe. Drilling into the figures further, this growth has been particularly fuelled by mobile advertising in these regions, which grew by nearly 90 per cent between 2011 and 2012.

This surge in mobile ad investment can be explained by the increasing number of new mobile connections across the developing world. In fact, by 2017, Ovum expects China, India, and Indonesia to have a staggering 3bn new connections between them. Improved network connections are also spurring the widespread arrival of the mobile internet in these markets. Aided also by the entry low cost devices, such as the Nokia 208 and Blackberry Q5, consumers are offered both faster mobile internet connectivity and improved handset functionality.

As feature phones become more advanced and smartphone ownership in these regions increases, so too will the availability of quality content – driving usage among users that are likely to have their first internet experience on a mobile device. With people in the developing world going straight to the mobile -nternet – leapfrogging devices such as desktop PCs – targeting them over their phones becomes more paramount.

Source: http://mobilemarketingmagazine.com/content/emerging-opportunity-0

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Facebook Testing New Mobile Game Ads Inside Your Notifications Tab

Facebook is currently testing a new type of ad unit with a subset of its user base that inserts game suggestions directly into a user’s drop-down notifications tab. That’s right, the little area that lets you know when someone has commented, “Liked” or otherwise interacted with you on Facebook.

The new type of ad — which was incidentally first spotted by one of Twitter’s founding engineers, Britt Selvitelle — points a user to a particular mobile game they might enjoy playing. As I understand it, the suggestions are based on a user’s existing gaming habits; so, if you’re a big Candy Crush fan, this type of ad could point to a similar kind of game. If you aren’t a gamer, you won’t see the ads.

Source: http://allthingsd.com/20130723/facebook-testing-new-mobile-game-ads-inside-your-notifications-tab/

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