Neomobile’s weekly roundup


Top weekly news from the mobile & tech industry selected by Neomobile


Zynga acquired Spooky Cool Labs, a US based gaming studio focused heavily on real-money gaming title

“We have a legacy in social casino franchises with Zynga Poker, and we believe that free-to-play social casino games for the Web and on mobile have the potential to reach and connect a much broader audience,” Zynga’s chief revenue officer Barry Cottle said in a company blog post.



“Spooky Cool Labs is the right team to help us bring the feeling of being on a casino floor and the thrill of hitting a big jackpot right to players wherever they play,” he said. Terms of the deal, which was first noted by TechCrunch, weren’t disclosed.

As Zynga has signalled for some time, real-money titles are a big bet for the company’s future. It recently launched two of its first real-money games in the United Kingdom, ZyngaPlusPoker and ZyngaPlusCasino. This was the fruit of Zynga’s partnership with bWin, a major operator that has licenses to operate online real-money gaming websites in multiple countries across Europe.

But real-money gaming is still nascent for Zynga, especially due to restrictions on online gambling in the United States, one of Zynga’s key markets. The company has said it hopes to eventually release real-money games in the U.S., but necessary legislation and lobbying efforts could take at least a year or more before Zynga sees any progress.


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King preparing for IPO: also the WSJ reported the rumor

King, creators of hugely popular Candy Crush Saga, is reportedly in consultation with J.P. Morgan Chase & Co., Credit Suisse Group and Bank of America and considering a U.S. IPO later this year, according to the WSJ.


Candy Crush Saga has catapulted King into one of the top mobile game developers of all time. According to AppData, the company has almost 25 million estimated DAUs across all of its games on Facebook. Candy Crush Saga has an estimated 45 million MAUs playing the game on Facebook making it the top ranked Facebook application overall. It is also ranked number two for top free apps in the iOS app store and is number one for top grossing apps .

The harbinger of social games companies filing for IPO has to be Zynga. Since its IPO in December 2011, the company has seen a 70% decrease in its value. With recent layoffs and disappointing acquisitions leading to restructuring, the company’s stock shows no indication of quick turn around.


tweetableKing preparing for IPO: also the WSJ reported the rumor Tweet!


Oxford Report  found that more and more people are willing to pay for digital content

A survey of 11,000 internet users in nine different countries carried out by the Reuters Institute for the Study of Journalism at Oxford University has found that more people are now willing to pay for digital content.

Professor Robert Picard , who is director of research at the Reuters Institute made it clear that publishers can take a hit on their traffic (and therefore ad rates) if enough people bother to pay. The survey found that 14 per cent of those not currently paying said they were likely to do so. Consumers aged 25 to 34 were the group most likely to pay for online content.

Picard says, Even if traffic does drop dramatically, “This can be an acceptable business outcome only if more income is gained from consumers than advertising revenue lost due to reduced traffic.”

“By contrast, freemium and metered models have reduced traffic by only 5 per cent to 15 per cent – thus showing it is possible to effectively generate both sales income and traffic-driven advertising income.”

Picard concludes, “The digital world will not yield income that print publishing produced in the 1990s, but revenues and profits from digital revenues are rising.”


tweetableOxford Report  found that more and more people are willing to pay for digital content Tweet!


Snapchat (photo messaging app) closes $60m Series B, led by Institutional Venture Partners

Snapchat, a Venice Beach, California-provider of  a photo messaging application, closed its $60m Series B funding round at an $800m pre-money valuation.

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The round was led by Institutional Venture Partners with participation from General Catalyst, Benchmark Capital, Lightspeed Venture Partners, and SV Angel.

The company intends to use the funds to continue to develop the Snapchat experience, via hiring new engineers.

Launched in September 2011 by started by Evan Spiegel and Bobby Murphy, Snapchat provides an app that allows users to take photos, record videos, add text and drawings, and send them setting a time limit for how long recipients can view their photos, up to 10 seconds, after which they will be hidden from the recipient’s device and deleted from the company’s servers.

The company also added Michael Lynton, the CEO of Sony Pictures Entertainment, as an independent board member.


tweetableSnapchat (photo messaging app) closes $60m Series B, led by Institutional Venture Partners  Tweet!


The Mobile App Market will be Worth $27 Billion in 2013 as Tablet Revenue Grows

ABI Research projects the mobile app market will value at $27 billion in 2013, as mobile apps continue to be a critical factor in the battle between the mobile OS. BlackBerry and Windows are slowly augmenting their apps catalogue as they compete for the 3rd ecosystem, but are still far behind Apple and Android.

“iOS continues to lead the way, and the OS is projected to generate over two-thirds of the revenues for smartphone and tablet apps in 2013,” says senior analyst Josh Flood. “Although Google’s Android OS recently surpassed Apple in terms of total app numbers, iOS users continue to prove they’re more willing to depart with their cash. The revenue gap between the two leading OSes looks unlikely to close over the next 18 months.”


tweetableThe Mobile App Market will be Worth $27 Billion in 2013 as Tablet Revenue Grows Tweet!