Neomobile’s weekly roundup


Top weekly news from the mobile & tech industry selected by Neomobile

Asia-Pacific Leads the World in Mobile Traffic Consumption

Mobile phone users from the Asia-Pacific region consume the most data. Driven by entertainment applications such as YouTube, Youku and PPStream, the average mobile phone user in the region uses 1.1 GB of data per month.

The way we use mobile phones has changed significantly over the past few years. Since the introduction of the first iPhone in 2007, more and more online activities have have gradually been shifted to smartphones, leading to ever-growing mobile data consumption.


Mobile phone users from the Asia-Pacific region have the highest data needs on average. They consume an average of 1.1 gigabytes per month, with half of them using more than 336 megabytes.



Samsung to start pushing its new mobile OS Tizen

The South Korean electronics giant is in a quiet push to make its Tizen operating system a part of the technology lexicon as familiar as Google’s Android or Apple’s iOS. Its ambition doesn’t stop there. Samsung sees the software in your car, fridge and television too.


The first developer conference in Asia for Tizen wrapped up Tuesday after a two-day run, bringing together app developers and Tizen backers from Samsung, Intel and mobile operators.

Samsung did not announce a Tizen phone, but it made a pitch for developers to create apps for the mobile operating system that is yet to be seen in the market. Samsung promised to give out $4 million cash to the creators of the best Tizen apps.

Samsung supplied about one third of the smartphones sold worldwide in the third quarter, nearly all of them running on Google’s Android. Its early bet on Google’s free-of-charge operating system served Samsung well and the company’s rise to top smartphone seller also helped Android become the most used mobile platform in the world. According to Localytics, 63 percent of all Android mobile devices in use are made by Samsung.

But while Samsung was wildly successful with selling its Galaxy phones and tablets, it had little success in locking Galaxy device users into music, messaging and other Samsung services. Google, however, benefited from more people using its search service, Google Play app and other Google mobile applications on Galaxy smartphones. Owners of Galaxy devices remain for the most part a slave to Google’s Android update schedule and its rules.

About nine in every 10 smartphone users are tied to either Google’s Android or Apple’s iPhone ecosystems, generating profit for Google and Apple every time they purchase a game or application on their smartphone.



IDC: 21 percent of smartphones shipped in Q3 were big-screened behemoths

Supersized smartphones have been increasing in popularity for quite some time, but IDC now believes that they’ve truly hit the mainstream. The analyst group estimates that about 21 percent of the 261.1 million smartphones shipped in the third quarter had displays five inches or larger; that’s a huge jump from just three percent a year earlier. An influx of big flagships like the Galaxy S 4 and G2 no doubt played a major role in the growth. However, IDC notes that the average price of a large-screened phone has dropped by 22.8 percent in one year — those shipments included a wave of lower-cost behemoths like the Ascend Mate and Galaxy Mega 6.3.

idc stats 2013




Telefonica and Visionmobile release report on how HTML5 can compete against native apps

This is a research report by VisionMobile, in collaboration with Telefonica, exploring HTML5 development and investigating its pros and cons versus native development. There is a lot of discussion around HTML5 vs. Native, and it’s usually polarized. But most people express opinion, rather than facts. In this report,  our aim is to answer some of the key questions with hard data.

Here are some of the key findings:

  • Web developers have four fundamental routes to the mobile market: direct to mobile browser, via a web wrapper (aka “the hybrid approach”), via a web-to-native converter, through a Native JavaScript API platform
  • 61% of HTML mobile developers go direct to the mobile browser, 27% use a web wrapper like Phonegap, 7% use a native JavaScript API platform like Blackberry Webworks and just 5% use a Web-to-native converter like Appcelerator
  • The four routes to market differ in terms of API depth: Among 30,339 Google Play (US) apps, 37% can be implemented using HTML5 via the Mobile browser, 49% via Phonegap, 63% via Appcelerator and 98% via Firefox OS
  • The most important APIs currently missing from HTML5 are WiFi and Power Management. If implemented, they would result to a 20.83% rise in the number of Android apps that can be created with HTML5
  • JavaScript performance is mostly a matter of tools and the ability to measure and improve
  • Browser politics play a key role to HTML5 development: Besides Opera, all major browser vendors are mobile OS vendors



Study reveals  Pre-Roll Video Ads Are More Than Twice As Effective As Banner Ads

Ad technology company YuMe conducted a study with U.K.-based research company Decipher on how people use their devices. Their conclusion: We love to consume media, but it’s not the device that decides how we spend our online time. Instead, it’s the environment and context of where we are, and what we need from our devices.

Below are some key findings:

1. It’s about where we are and how we’re feeling. If we’re in a public place, we might opt for a smartphone instead of a tablet, to give us more privacy.

2. We’re “device agnostic.” It’s not the screen — it’s the content. That means, to watch a video, we’ll use any device that’s handy. The only difference? We might not spend as much time watching a consuming media on our smartphone.

3. We spend our money at home. The reason is obvious. At home, we can relax while carefully considering our purchases. We can also take advantage of Wi-Fi and watch video without having to worry about security and prying eyes. Survey subjects for the YuMe study said they were wary of what sites they viewed in public — and they didn’t want to pull out their credit cards in public, either.