Top monthly news from the mobile & tech industry selected by Neomobile for September, 2015
Brazil Focus: The Smartphone Market
In this special country focus by MEF, the author takes a closer look at how local tax laws have shaped what is now the world’s fourth largest market for smartphones.
In the summer of 2014 armed thieves pulled off an audacious and very successful armed raid of Samsung’s factory in Campinas, Brazil. They loaded seven trucks with notebooks, tablets and smartphones worth a reported R$80 million ($36m). Fortunately, nobody was hurt. You might think Samsung would re-consider locating its factory in Brazil. Or wonder why it was there in the first place. But Samsung, like Motorola and LG and more recently Xiaomi, has no choice but to ‘go local’ if it wants to sell phones in Brazil. The reason? A tax policy called ‘Lei do Bem’ or Good Law.
Twitter expands Buy Now button – what does this mean?
Shopify, Demandware and Bigcommerce are among ecommerce platforms planning to integrate the button into the websites they create, while Adidas, Best Buy and PacSun have all announced they will offer the service to digital customers.
However, the impact of its release will be limited, as only U.S. Twitter members will be able to use the service initially – although the social network is planning to expand Buy Now buttons globally, to change the way we shop.
“The goal for all our commerce initiatives on Twitter is simple: Make it as easy as possible for businesses to connect directly with — and sell to — customers on Twitter,” said the company’s vice president of commerce, Nathan Hubbard, in a blog post. “With Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process.”
What Is the Visual Web?
The visual web is many things to many people—and marketers. According to September 2015 polling, most US brand marketers can’t put just one definition to the term: It includes design, advertising and even anthropological phenomena. What is clear is that it’s important.
The survey, conducted by visual web digital marketing platform GumGum, offered brand marketers several ways to describe what they thought the visual web was. Most respondents selected “all of the above,” signing on to a range of positions. The most popular single option was an explanation of the visual web as a social media phenomenon driven by the ubiquity of mobile phone cameras and the rise of photo-sharing websites. The next-most-popular single response tied the visual web to mobile, rather than social, citing user experience and design imperatives to deal with smaller screens. And almost as many brand marketers believed the key to the visual web had to do with a basic human instinct—storytelling—and how that played out in a contemporary world full of visual media tools.