Top monthly news from the mobile & tech industry selected by Neomobile for May, 2015
Catch up on all the important mobile market news from May 2015 with Neomobile! We bring you a recap on the most popular stories every month.
Apple Pay’s October 2014 launch brought the potential of mobile payments front and center. As mobile payment app developers determine where to focus their efforts and retailers figure out which forms to accept, the most popular devices and operating systems will have an influence.
According to data from Adyen, Apple still dominates the global mobile payments landscape. In Q1 2015, devices running iOS accounted for 65.0% of mobile payments worldwide. While the operating system’s (OS’s) share was evenly split between iPhone (34.3%) and iPad (30.7%), the story was not the same for Android. The Google OS had increased its share slightly between Q1 2014 and Q1 2015, from 30.1% to 34.9%, due to growth in payments on Android phones. Those devices reached 27.3% share in the first quarter of this year as tablets running Google’s OS saw no change (7.6%)—meaning those designing mobile payment apps for Android should focus first on smartphones.
Facebook is looking to expand its Audience Network, the platform that enables the social network to place ads on other, non-Facebook-owned apps, introducing native ads onto apps and growing the business substantially.
The Audience Network, which has been running for a little over a year, extends the reach of existing Facebook campaigns beyond the existing network, enabling developers and publishers who have signed up to monetise their apps with targeted ads.
The platform has seen impressive adoption, with the number of apps on the network increasing five fold since October 2014, but so far has relied more on banner ads than rich media or native ads that see higher engagement and CPM.
The rise of mobile devices has led to people more than doubling the time they spend online over the past decade, according to Ofcom research.
Internet users aged 16 and over in 2014 spent 20 hours and 30 minutes online each week, compared to 9 hours and 54 minutes in 2005. This increase is biggest among 16-24 year olds, who spend an average 27 hours and 36 minutes online each week.
Flash back a few years and things weren’t looking great for QR codes. The Matrix barcode, first designed for the automotive industry in Japan, had its supporters to be sure, but the idea that they were largely a total crock seemed to increasingly be the consensus.
Over the last year however, that’s changed in South Africa, largely thanks to mobile payment apps like SnapScan.
According to new research from technology research company World Wide Worx, the format first took off in the country thanks to BlackBerry Messenger, where it became the quickest way to add a friend. In the past year however gained new life as mobile apps like SnapScan roped it in for payments at small merchants, flea markets and the like.