Top monthly news from the mobile & tech industry selected by Neomobile for March, 2015

March 2015 was a busy month filled with all sorts of exciting news in the mobile industry. Neomobile is bringing you a recap on the most popular stories from this past month. Join us as we take a look at some articles & interviews, and don’t forget to check out our last Monthly Roundup focused on Mobile World Congress 2015, the highly anticipated mobile event of the year.

Mobile Money Market to be worth $78 billion by 2019

The global mobile money market will be worth $78 billion by 2019, according to research by MarketsandMarkets. The report, titled Mobile Money Market– Global Forecast to 2019, claimed the market will grow at an annual compound growth rate (CAGR) of 44.6% from last year’s total of $12.34 billion.

The research firm reckons the Middle East and Africa region is the biggest market for mobile money services. In Africa in particular there are large numbers of people who have no access to traditional banking services, and the mobile payments market is growing fast along mobile phone adoption.  But the report said it expects increased traction for mobile money services also in the APAC and North American regions within the next five years.

“The propagation of mobile devices across the globe supplemented with the ease in access to all data has extensively redefined the lifestyle of the people,” MarketsandMarkets said in a statement.

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Gianluca D’Agostino, Neomobile’s CEO: “Carrier Billing the Next Big Thing in Mobile Payments

In an exclusive MEF interview at Mobile World Congress 2015, Neomobile’s CEO, Gianluca D’Agostino, talks about Carrier Billing, the next big thing in the mobile payments and a key monetisation model in the App and Mobile Web App ecosystem. Neomobile is an expert in identifying and targeting the best mobile monetisation strategies for digital products, services and traffic, for a variety of businesses: app developers, content providers, merchants, stores and AD networks.

Also discussed in the interview is the rise of new content verticals in 2015, such as Mobile Video, Mobile Health & Fitness.

Discover more insightful details on the mobile payments industry in the full interview available below:

Health & Fitness Wearables Spending Grows

Two of the biggest able sectors, fitness and healthcare, will grow by 600 percent to $2bn in 2019, according to Juniper Research.

Wearables threaten to disrupt a wide range of markets and a variety of companies are trying to get a foothold in what should be a lucrative area.

The Juniper report, Smart Wireless Devices, argues that connected healthcare devices and the data they generate will offer substantial benefits to both doctors and users of wearable devices, but also warns that “deployments will initially be constrained by inconsistent regulation, alongside continued privacy concerns surrounding the sharing and security of personal data”.

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Facebook Adds Payments to its Messenger App

Ever since it hired David Marcus from PayPal to run its Messenger service, observers have expected Facebook to add money transfer to the app.

Mark Zuckerberg denied it. He recently said Facebook wasn’t going to take “the cheap and easy approach and just try to put ads in or do payments and make some money in the short term. … We’re not going to do that.” Now it has.

It works like this. The user opens the Messenger app and starts with a message to a friend. He or she then taps the $ icon and enter the amount to send. They then click Tap Pay in the top right and add their debit card to send money. The recipient also has to add their card, and once they do they can accept money any time it’s sent.

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Chinese e-commerce Giant Alibaba is Investing $200 Million in Snapchat

Chinese e-commerce giant Alibaba plans to invest $200 million in Snapchat at $15 billion valuation, sources tell Bloomberg.

This funding would be in addition to, not part of, the $500 million funding round Snapchat was reportedly in talks about last month, sources tell Bloomberg’s Serena Saitto. That round had Snapchat valued at $19 billion, instead of $15 billion.

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Philippines Becomes 3rd Largest Smartphone Market in Southeast Asia

In a milestone for smartphone growth in the Philippines, the nation is now the third largest market for smartphones in Southeast Asia. Jerome Dominguez, market analyst at IDC in the Philippines, tells Tech in Asia that the Philippines overtook Vietnam in 2014, which now drops to fourth. Indonesia is first, while Thailand is second.

This is thanks to the growing adoption of smartphones by consumers. According to IDC, a total of 26.8 million mobile phones were shipped to the Philippines in 2014. The ratio of smartphones increased to 47 percent in 2014, up from 24 percent in 2013.

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The research highlights what it calls the “quantified others” trend – the use of someone’s data by a professional or concerned party (like a parent) to provide