Top monthly news from the mobile & tech industry selected by Neomobile for July, 2015

Catch up on all the important mobile market news from July 2015 with Neomobile! We bring you a recap of the most popular stories every month.

MasterCard will approve purchases by scanning your face

This fall, MasterCard will start experimenting with a new program: approving online purchases with a facial scan.

At checkout, you’ll be asked to hold up your phone and snap a photo. MasterCard’s thinking? It’s easier than remembering a password.

“The new generation, which is into selfies … I think they’ll find it cool. They’ll embrace it,” said Ajay Bhalla, who’s in charge of coming up with innovative solutions for MasterCard’s security challenges.

This is MasterCard’s way of cutting down fraud.

Currently, customers can set up something called “SecureCode,” which requires a password when shopping online. This stops credit-card-number-stealing hackers from actually using your card on the Web. It was used in 3 billion transactions last year, the company said.

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Google Continues to Dominate App Download Numbers, Apple Dominates Revenues

In April 2015, an article by Tech Crunch investigated the latest Google Play in-app purchase news. Many interesting facts and figures came to light. While Google continues to be a leader in term of number of app downloads, they still haven’t been able to generate significant revenues with the IAP monetization method– a goal that other app stores such as Apple and Windows have recently been able to reach (more information below).

App downloads on Google Play saw an increase of 70% in Q1 2015 thanks to emerging market regions such as Mexico, Turkey, and Brazil. This increase is also due to the increase in smartphone sales in these countries. When it comes to IAP revenues in Q1 2015, Google Play’s app store fell behind its main competitor, Apple, whose global IAP revenues were 70% higher. According to Tech Crunch, this number is a significant increase compared to Q3 2014 when Apple was ahead by 60%.

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35 per cent of Millennials Want to Spend More via Mobile

Over a third of millennials would like to buy more via their smartphones, but find it hard to do so, revealing the scope of revenues brands are losing out on through poor mobile optimisation.

According to the study by Social Len Research, 60 per cent of millennials feel of the mobile ads they see are relevant or useful, while only nine per cent feel that companies offer a great experience once they click through.

The survey suggested that young consumers are seeking simpler, easier-to-navigate sites and apps, with customised experiences and better deals. 39 per cent said companies don’t do enough to personalise shopping experiences on mobile.
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80% of consumers have updated their privacy settings, and other barriers to personalization

We know that using personalization in marketing works, and we are fast heading toward a future where hyper-personalization will become the norm.

But those who wish to reach the utopia of “one-to-one marketing” have a number of hurdles to leap, one of which is a key finding in my latest State of Marketing Technology report, released today on VB Insight.

It turns out that not only does almost everybody know how to manage and control their privacy settings, almost 80 percent of people have done so.

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