Top monthly news from the mobile & tech industry selected by Neomobile. Take a look at the top stories from January, 2015

Project Ara: Google’s modular phone project

Google plans to pilot a modular phone, on which components can be swapped, this year.

It says tests will take place in Puerto Rico, where devices will be distributed from “food-truck-style stores.”

The firm suggests phones with swappable parts will cost less to maintain and be more attractive to consumers who want to customise their devices.

But one expert said it remained to be seen whether the device would have mass-market appeal.

“Modules can include cameras, speakers, batteries, displays, the application processor, wireless connectivity, blood-sugar monitors, laser pointers, pico projectors, or any number of items that will be held into the shell by magnets,” said Jon Erensen, an analyst at the Gartner consultancy.

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Facebook says 69% of its ad revenue now comes from mobile

Today Facebook shared its latest revenue numbers, revealing that it brought in $3.59 billion in ad revenue over its fourth fiscal quarter, 69 percent of which unsurprisingly originated from mobile ads.

Back in October, Facebook’s mobile ad revenue represented 66 percent of the total pie. In July, 62 percent. In April, 59 percent. And last January, 53 percent. This time around, at least one analyst predicted mobile ad revenue would make up 68 percent of the company’s ad revenue — obviously, Facebook beat that estimate.

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As Google Looks To Expand Wallet Use, WePay Integrates Instant Buy API

Google is reportedly eyeing up an acquisition of Softcard to expand Google Wallet services to more points of sale with retailers; but it also wants to grow its position in the wider world of mobile-based transactions to compete with the likes of PayPal, by way of its Instant Buy API.

Originally launched for Android in 2013, today the Instant Buy API is taking a step forward: Google is looking to expand use of the API by partnering with other payment companies to integrate it. First up, payments provider WePay has integrated the API into its payment backend.

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Apple posts the biggest quarterly profit in history

US technology giant Apple has reported the biggest quarterly profit ever made by a public company.

Apple reported a net profit of $18bn (£11.8bn) in its fiscal first quarter, which tops the $15.9bn made by ExxonMobil in the second quarter of 2012, according to Standard and Poor’s.

Record sales of iPhones were behind the surge in profits.

Apple sold 74.5 million iPhones in the three months to 27 December – well ahead of most analysts’ expectations.

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