Top monthly news from the mobile & tech industry selected by Neomobile for April, 2015

Catch up on all the important mobile market news from April 2015 with Neomobile! We bring you a recap on the most popular stories every month.

Mobile Media Time to Surpass PC Media Time in 2015

This year, for the first time, the amount of time UK adults spend with mobile devices each day will surpass the amount of time spent online via desktop and laptop PCs for the frst time this year, according to eMarketer’s estimates of media consumption among UK adults.

While time spent online via desktop or laptop computers has risen minimally over the past several years—and is expected to see year-over-year growth of just three minutes for 2015—gains in time spent with mobile devices have been much more vigorous.

UK adults will spend an average of 2 hours, 26 minutes each day with mobile devices this year, up 27 minutes from 2014 and an almost fivefold increase from 2011, when that figure stood at just 31 minutes. As a result, total time spent on non-voice mobile activities will surpass time spent on desktop/laptop computers by 13 minutes—the first time mobile will have overtaken PC use by this metric in the UK.

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Facebook continues to make most of its money from mobile

Facebook’s bet on mobile continues to pay off in absolute spades. The first quarterly earnings report of the year from Zuckerberg and crew lay testament to that, showing that a whopping 73 percent of its $3.32 billion in ad revenue now comes from mobile alone (Total revenue for the quarter was $3.54 billion). Its number of mobile users is also on the rise — out of Facebook’s 1.44 billion monthly active users,1.25 billion are on mobile, which is up 24 percent from this time last year. Perhaps more impressive is that the number of daily users — ie. its most engaged audience — has gone up as well; 936 million people visit Facebook everyday, with 798 million of them logging in from their phones.

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Alibaba wants its merchants to ditch PCs, just use smartphones

Alibaba wants its merchants to ditch their PCs. The ecommerce titan has rolled out new tools into its Taobao mobile app (pictured above) that allow the marketplace’s 8.4 million annual active merchants to run their stores solely from their phones. (Update: Swapped in the latest stat for Taobao sellers; the original article stated 7 million.)

The shift to mobile-only is optional for now, but an Alibaba representative tells Tech in Asiathat two million merchants have already opted for the smartphone-only method in the two weeks since the new tools have been available in beta. “The growing adoption of smartphones and mobile shopping in China means that online merchants should shift their focus from PC to mobile,” said Zhang Kuo, director of Alibaba Group’s mobile business division, in a statement.

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Google Accused of Abusing Power on Search as Android Probed

The European Union escalated its four-year-old probe into Google Inc., accusing the Internet giant of abusing its dominance of the search-engine market and starting a new investigation into its Android mobile-phone software.

The European Commission sent a “statement of objections” to Google that alleges the company has been unfairly favoring its own comparison shopping service above rivals since 2008. Regulators, who have the power to impose fines, will also look at Google’s contracts with phone and tablet makers to check if they are forced to use the company’s services or blocked from adopting modified versions of Android.

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