Neomobile’s weekly roundup


Top weekly news from the mobile & tech industry selected by Neomobile

Twitter Buys MoPub (Ad exchange) For $350M To increase its activity In Mobile Advertising


MoPub, a startup that helps mobile publishers manage their ad inventory, has been acquired by Twitter, giving the social network another route into building its advertising business, specifically on mobile platforms.

We’re hearing that the company was acquired for $350 million in stock and that Twitter won out over other bidders like ad network Millennial Media, which itself has been making more acquisitions itself, buying JumpTap last month for $200 million.

We’re also hearing that if you look at the prices that Twitter shares are trading for on secondary markets, the deal could actually be worth significantly more.

Neither MoPub, Twitter, nor Accel responded to immediate requests for comment. (Update: both MoPub and Twitter have now confirmed the deal, but not the price. MoPub will continue to work with multiple publishers under its new owner, opening up the possibilities of how Twitter intends to grow its own position in the world of mobile advertising.)



tweetableTwitter Buys MoPub (Ad exchange) For $350M Tweet!


Mobile ads: Samsung Jumps to a Third of All EMEA Ad Impressions in Q2


Samsung’s share of ad impressions in the EMEA region hit 31 per cent in Q2, 2013, according to Millennial’s Mobile Mix report, up from 18 per cent in Q1. Globally, Apple was the top manufacturer, with 39.3 per cent of all impressions. All three of its device ranges appeared in the top four – the iPhone at 22.3 per cent, iPad at 9.4 per cent and iPod Touch at 7.6 per cent. Samsung didn’t fare too badly either, with a 26.1 per cent share of impressions, and the Galaxy S range taking the second spot for devices at 9.8 per cent. Seven of its devices appeared in the top 20 – six of which were Galaxy branded. Interesingly, the third biggest manufacturer was BlackBerry, accounting for 6.8 per cent of all traffic – over half of which came from the BlackBerry Curve, the fifth most popular device overall.




tweetableSamsung’s share of ad impressions in EMEA hit 31 per cent in Q2, 2013 Tweet!


Twitter Files for IPO

The long-awaited day has come.
Twitter, the 200 million user microblogging service, has filed for its initial public offering. Fittingly, the only public acknowledgement came in the form of a simple tweet.
“We’ve confidentially submitted an S-1 to the SEC for a planned IPO,” the company said in a tweet on Thursday. “This Tweet does not constitute an offer of any securities for sale.”
A Twitter spokesperson did not immediately respond to a request for comment. (Update: A Twitter spokesperson confirmed that the tweet is accurate.)
Twitter’s disclosure of its filing is a spin on a new “secret” IPO process made possible by the recent JOBS act, which gives companies the ability to make their initial filings with the SEC without public scrutiny.


tweetableTwitter has filed for its initial public offering! Tweet!

Two out of Five Phones in the Middle East Are Smartphones, says IDC

Smartphones now account for nearly two out of every five phones in the Middle East, according to the latest research from International Data Corporation (IDC), with smartphone volumes up 16.4% in Q2 2013 when compared to the same quarter in 2012. IDC includes Turkey but excludes Egypt and North Africa in its Middle East figures.

Nokia remains the brand leader for the overall Middle East mobile phone market, with 45.2% share of the market’s volume. Samsung, which ranks second, had 18.3% share of the overall handset market for Q2 2013, but held nearly half of the smartphone market, where it outsold Nokia by almost five to one. The South Korean giant shipped nearly half of all the smartphones sold in the region in Q2 2013, with its Galaxy SIII and SIII Mini models selling extremely well. Together, they outperformed Apple’s iPhone 5 and also outsold Samsung’s new Galaxy S4 flagship, which was priced well above the SIII. Apple’s overall smartphone share was slightly down quarter on quarter at 11.4%, as consumers awaited the launch of the next iPhone iteration.

Nokia’s smartphone share crept back up into double figures, increasing from 9.7% in Q1 2013 to 11.8%. Symbian models are now being phased out as the Lumia Windows Phone lineup is extended, and it was the vendor’s cheaper Lumia models that helped stage its rebound. BlackBerry held on to its position as the number-two vendor in the smartphone category, but its new Q10 and Z10 devices have made a slow start to life in the market, accounting for just 13.3% of the vendor’s sales in the second quarter of 2013.

For the time being, Android rules the roost in terms of operating system, with 60% share of overall smartphone volume. However, it is no longer moving further ahead of the other operating systems, with competition beginning to heat up as iPhone sales rise and Nokia turns the corner with its Lumia Windows Phone range. “There will soon be other aspiring contenders entering the fray, as we are expecting Tizen and Firefox handsets to appear in the regional market over the next few months,” says Hamza Saleem, a senior analyst for mobile devices at IDC Middle East, Africa, and Turkey. “But these new operating systems have to develop an ecosystem that can compete with the likes of iStore and Play Store, as apps are becoming the dominant factor when purchasing a smartphone.”


tweetable2 out of 5 phones in Middle East are Smartphones Tweet!

Yahoo CEO Mayer: Mobile monthly active users eclipse 350M


Yahoo now welcomes 800 million monthly active users worldwide (excluding traffic across its Tumblr social networking platform), up 20 percent since former Google (NASDAQ:GOOG) executive Marissa Mayer took over as CEO in July 2012.

“We’re really a personalization company,” Mayer said Wednesday during an interview at the TechCrunch Disrupt conference, according to Forbes. “We want to give [users] more reason to come back on the site.”
Mayer credited Yahoo’s traffic gains to the growth of its mobile properties. Mobile now drives 350 million active users per month, increasing 10 million since the company reported second-quarter earnings in mid-July and up from 200 million at the close of 2012.


tweetableYahoo CEO Mayer: Mobile monthly active users eclipse 350M Tweet!