Top monthly news from the mobile & tech industry selected by Neomobile for December, 2015

December In Numbers: Essential Mobile Market Stats by MEF

MEF Minute selected latest industry stats and reports from across the global mobile industry, and presented a round up of all the reports and sources from throughout the month by sector.

Here are some of the key facts & figures:

The global smartphone market will grow in single digits for the first time ever this year, according to IDC from 9.8 per cent in 2015 to post a total of 1.43 billion units sold.
44 per cent of the world’s population will have access to the Internet in 2016 – and more than two billion will be using mobile devices to connect, says a new IDC infographic.
Enthusiasm among individuals and enterprises will push the market for mobile location-based services to $26 billion by 2020, according to a new report from MarketsandMarkets.
More than 75 per cent of TV-style content will be watched through app-based services in mature markets inside three years, says Gartner..

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Mobile App Usage Up 58 % In 2015 via TechCrunch

The number of mobile addicts is increasing, according to a new report released this morning from Yahoo-owned mobile analytics firm Flurry, which found that 40 percent of the 58 percent total growth in mobile app sessions came from existing users in 2015. That’s a significant increase from the prior years, the company noted, as existing users only accounted for 20 percent of growth in sessions in 2014, and just 10 percent in 2013. While all categories of apps grew, “personalization” apps lead the others, largely thanks to the popularity of emoji keyboards, the report found.

The fact that most of 2015’s growth in app usage, along with a slowing growth rate overall, points to a market that’s maturing.

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Digital Video in China Shifts to Mobile via eMarketer

As of 2015, smartphone video viewing has overtaken digital video viewing on desktop and laptop PCs. But viewer demographics appear similar across devices.

Based on research from the China Netcasting Services Association (CNSA) and China Internet Network Information Center (CNNIC), more than three-quarters of digital video viewers ages 6 and older living in Chinese cities in tiers 1 through 4 watched video on smartphones this year. That was more than 20 percentage points ahead of the share of video viewers who watched on desktop and laptop PCs.

In 2014, viewership was almost identical: 71.2% of digital video viewers used PCs to watch, while 71.9% watched on smartphones.

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