Neomobile’s weekly roundup


Top weekly news from the mobile & tech industry selected by Neomobile


Brazil, Mexico Drive Significant Ad Spend Growth in Latin America

Digital will account for 11.1% of total media ad spend in the region.

Total media ad spending in Latin America is expected to reach $36.97 billion in 2013, making it the region with the third-smallest outlays worldwide in that category. But it will register the second-fastest regional growth this year, expanding at a 7.5% rate, trailing only Eastern Europe, according to eMarketer estimates.







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Yahoo in advanced talks to acquire social video app Qwiki, report says

 Fresh from its acquisition of Tumblr for over a billion bucks just a few weeks ago, Yahoo is reportedly now looking at getting its hands on social video app Qwiki for the comparatively modest sum of $50 million.



Sources close to the Web giant told AllThingsD on Tuesday that the two companies are “in advanced stages of discussion over the acquisition.”


Originally developed as a multimedia search engine application, Qwiki relaunched as a simple but attractive movie-making app at the start of the year, getting off to a respectable start with 125,000 downloads in its first six days.



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Yahoo Offers to Buy Contact Startup Xobni Is at a Price of $30M to $40M

 According to numerous sources close to the company, Yahoo is offering to pay $30 million to $40 million for the maker of address book apps and plugins.


That’s below the more than $40 million raised by the San Francisco-based startup from a variety of venture capitalists, including First Round Capital, Baseline Ventures and Khosla Ventures. Launched in 2008, Xobni — which is “inbox” spelled backwards — received its initial round of funding in 2006 from Y Combinator.

Sources inside Yahoo said that, as envisioned at the current acquisition offer, Xobni common shareholders might not get any of their investment back over preferred ones, which might hold up or even scotch any deal. Yahoo could certainly offer more, although sources said that seemed unlikely.



ZenithOptimedia and Google partner for mobile advertising programme “Horizon”


ZenithOptimedia has partnered with Google for the launch of Horizon, a global programme intended to remedy the disproportionately low share of ad spend the mobile channel currently receives – something we last heard about in Mary Meeker’s most recent Internet Trends presentation (see graph). ZenithOptimedia itself reckons mobile spend totalled $8.6bn in 2012, just 1.8 per cent of the total ad spend across all media – but forecasts a growth of 67 per cent in mobile spend during 2013. Horizon will provide ZenithOptimedia’s clients with a consultancy and communications programme, starting with the evaluation of its current mobile activities and site optimisation. For its part, Google will be providing client insights, training and strategic guidance.



Facebook And Samsung Meet, Raising Questions About Facebook’s Future Mobile Plans

downloadFacebook CEO Mark Zuckerberg met with Samsung President Shin Jong Kyun this week to discuss how the two companies might work together to help Facebook reap more revenue from advertising sales targeted at mobile devices, according to Bloomberg. Kyun and Zuckerberg talked about possible partnerships between the two companies at a meeting at Samsung’s Seoul headquarters, which is especially noteworthy given that FB had a recent, very public joint product launch misfire with another handset manufacturer, HTC.

Neither Facebook nor Zuckerberg provided any comment on the purpose of the meetings, according to Bloomberg, but Samsung is already a limited partner of Facebook, presumably, given that Facebook Home supported some Samsung devices at launch, while ignoring handsets like the Nexus 4, which arguably provides the most generic, and most easily modified Android experience. Facebook Home is a launcher that sits on top of Android, and takes over the experience, essentially turning your phone into a Facebook-first device.



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