Is the future of mobile social?


Neomobile’s insight: how social media are reshaping the mobile

The evolution of mobile devices is driven by our desire or even necessity for owning a personal portable social hub – smartphones and tablets with features that enable content creation and real-time sharing. Our life, an endless content source, through our devices, is transforming us in editors and publishers, and the rest of the digital world becomes our audience.

The Web is also evolving: native mobile social networks like FoursquareInstagram, and Path, the communities built around mobile functionality, saw an instant success, while the social media giants are shifting their strategies toward mobile. Today, mobile accounts for 40% of time spent on social media, and both Twitter and Facebook have passed the 50% mobile usage mark, with a tendency to grow, given the expansion of smart mobile devices[1].

The example of Facebook can be very indicative: after the release of fourth-quarter earnings report in January, Mark Zuckerberg proclaimed that Facebook had “become a mobile company”[2]. The recent ambitious launch of Facebook Home for Android confirms it, as the first product guided by the mobile best strategy, aiming to improve the user experience, by putting Facebook’s social features at the centre of the device’s interface. Facebook Home raised many issues, partly owed to its not so good reception, with “only” 1 million downloads in the first month, and average two stars after 17,000 ratings, but also the potential privacy breaches, as it is deeply embedded into the phone design.

After one month, the concept “People before Apps” launched by Facebook Home is showing some flaws and opening many questions, but it surely points the possible direction that mobile technology can take in the very near future.


Discover the links between social media and mobile in our new infographic.

Facts & figures about the world of social media in the mobile field