This month Neomobile offers a special edition of their Monthly Mobile Market News, focused on the mobile event of the year, Mobile World Congress 2015. This event is being held in Barcelona Spain on March 2-5, 2015.
We’ve collected all the must-read stories that everyone is talking about this week. Be sure to check out Mobile World Live’s official website because it will be updated throughout the week as all the latest news in the mobile industry unfolds!
Google Discusses Mobile Strategy
Sundar Pichai, SVP of products at Google, said the company should announce plans to offer its own mobile services in the coming months, although he stressed that Google does not intend to be a network operator at scale.
During his Monday Mobile World Live Extra session at Congress, Pichai said in response to questions about the launch of a possible Google MVNO that the company is working on a project together with carrier partners. “Our goal here is to drive a set of innovations,” he said, comparing the company’s approach to its Nexus smartphone programme, where Google leaves others to serve the mass market.
“I think we are at the stage when it’s important to think about hardware, software and connectivity together,” he added.
In general, Google and Facebook are both seeking ways to connect more people in developing regions of the world, although the two internet giants are taking very different approaches.
While Facebook is focusing on the Internet.org project to bring free online services to users through collaborations with mobile operators, Google is engaging in large-scale projects to explore some highly futuristic ways of providing internet access to areas with little or no access.
Samsung Unveils Galaxy S6 Smartphones and Samsung Pay
Samsung unveiled its latest flagship devices at an event alongside Mobile World Congress, with its Galaxy S6 joined by Galaxy S6 edge – a smartphone with a curved display on both sides.
The “dual flagship” approach follows September’s unveiling of the vendor’s Note 4 and Note Edge phablets, the latter of which features a curved screen on one side.
While remaining the dominant player in the Android space, Samsung did not have an easy ride in 2014 – something the company acknowledged in a statement.
Technology Push with Emergence of 5G Network
Despite being one of the hot-topics here at Mobile World Congress this week, 5G is “still a technology push story, not a market pull one”, Michael Peeters, Wireless CTO for Alcatel-Lucent, toldMobile World Live.
“Operators have two primary approaches to 5G: one which is driven by their research organisations which need to understand whatever 5G may be in order to be ready and to drive the direction of research and standards; and another which is driven by commercial and operational needs which are trying to understand how 5G fits into future operations and revenue streams. It is clear that today the first one is the more important one,” he said.
There are two “likely, or rather, visible” paths for operators looking to make the most of 5G, Peeters continued.
ZTE Showcases Latest Smart Devices Destined for Europe at Mobile World Congress 2015
ZTE, a leading global mobile device maker, today began to showcase a range of smart devices at Mobile World Congress 2015 that are soon to be launched in markets across Europe. Flagship products on show include the smart voice ZTE Star 2, Smart Sense ZTE Blade S6, and the innovative Spro 2, the only smart projector with a touchscreen Android operating system.
“We are very excited to confirm the upcoming European availability for several of our hottest new products,” said Kan Yulun, CEO of EMEA & LATAM, ZTE Mobile Devices, and Vice President of ZTE Corporation. “We will continue to bring our latest smartphones to markets across Europe, as well as other smart connected devices such as our Spro 2 smart projector.”
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Mobile World Live TV 2015
The award-winning Mobile World Live TV will return in 2015 to broadcast live from Mobile World Congress via a dedicated channel across Catalonia, reaching over 150 attendee hotels and 20,000 bedrooms. Mobile World Live TV will also be available to more than 85,000 attendees throughout the event via more than 100 monitors strategically located within the Fira Gran Via venue. In addition, the channel will be streamed live to our selection of apps and to the Mobile World Live website.
Programming on Mobile World Live TV will feature live interviews with C-Level executives and industry luminaries, studio demos, news bulletins, panel discussions on hot topics with industry specialists, product launches and on-the-ground reporting from all major press events.
Our Mobile World Live keynote programmes will also return in 2015. This year we are delighted to welcome back Facebook CEO Mark Zuckerberg, and we will feature FCC chairman Tom Wheeler for the first time. And we will also broadcast a special Mobile World Live Extra session with Sundar Pichai, SVP – Android, Chrome & Apps at Google.
Also check out our MWC 2015 Infographic below!