Neomobile’s weekly roundup

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Top weekly news from the mobile & tech industry selected by Neomobile

 

Mobile Payments to Rise 40% This Year, Juniper Research Finds

A new report from Juniper Research has found that the value of global payments via mobile devices will reach around $507 billion this year, a rise of nearly 40% year-on-year.

The report – Mobile Payment Strategies: Remote, Contactless & Money Transfer 2014-2018 – found that growth would continue to be driven by purchases of physical goods via mobile devices. Average transaction sizes over tablets are already exceeding those via desktop PCs in many markets. It also observed that while spend via smartphones was increasing sharply, their primary function in retail was as search and discovery devices with the final purchase being made on the tablet.

Meanwhile, it argued that the scale of digital transactions was receiving a significant boost through the adoption of mobile ticketing applications, with metro and transit authorities in Europe and North America that have already deployed services, experiencing high levels of adoption.

Source: http://www.juniperresearch.com/viewpressrelease.php?pr=437

 

Game Apps Are No. 1 for Amazon, Apple and Google for time spent by users

Spain’s mobile marketplace is continuing to develop at a rapid pace, according to a recent report from the country’s Mobile Marketing Association (MMA Spain), based on a survey conducted by Accenture in January and February 2014.

The study found that expenditure on all forms of mobile marketing reached €110.5 million ($147.3 million) last year—an annual increase of 19.9%. This was less than half the percentage gain (44.9%) between 2011 and 2012. But the predictable decline in these double-digit growth rates confirms the gradual maturation of the market.

 

Source: http://www.emarketer.com/Article/Game-Apps-No-1-Amazon-Apple-Google/1010739

 

Mobile Marketing in Spain Worth Over €110 Million in 2013

Spain’s mobile marketplace is continuing to develop at a rapid pace, according to a recent report from the country’s Mobile Marketing Association (MMA Spain), based on a survey conducted by Accenture in January and February 2014.

The study found that expenditure on all forms of mobile marketing reached €110.5 million ($147.3 million) last year—an annual increase of 19.9%. This was less than half the percentage gain (44.9%) between 2011 and 2012. But the predictable decline in these double-digit growth rates confirms the gradual maturation of the market.

          Source: http://www.emarketer.com/Article/Mobile-Marketing-Spain-Worth-Over-euro110-Million-2013/1010734