Top weekly news from the mobile & tech industry selected by Neomobile
Mobile Games Revenues Nearing $29bn by 2016 Juniper Research Finds
A new report from Juniper Research has revealed that by 2016 total revenues from mobile games will reach $28.9 billion – a growth of over 38% on the 2014 figure of $20.9bn. The report highlights that in an effort to maximize their apps’ potential, developers are turning their focus on increasing user lifetime value.
The report, Mobile & Handheld Games: Discover, Monetise, Advertise 2014–2019, found that with the domination of casual gamers playing free-to-play games, developers’ approach has shifted from bulk acquisition of unique players. Under the new strategy, which brings mobile analytics to the fore, developers are increasing lifetime value through analysing, (re)engaging and monetising users, allowing for higher overall returns on investment.
The report finds that tablet users will spend more on in-game purchases and generate more revenues per device than smartphone users. It argues that in turn, the enhanced performance and graphical capabilities of tablet games is resulting in accelerated migration from traditional portable gaming devices.
Tablet Installed Base to Reach Tipping Point in 2014 as Android Surpasses iOS
The first quarter of 2014 was nothing to brag about for most tablet vendors, experiencing a 30% unit decline, though market intelligence firm ABI Research expects growth to resume over the balance of the year, as branded OEM shipments will exceed 200 million in 2014, according to its latest market forecasts. This year should also be a watershed for the tablet installed base, with active Android devices surpassing iOS for the first time.
“Tablet hardware sales from branded OEMs are likely to top US$85 billion this year,” says senior practice director Jeff Orr.“We have yet to reach the top of the tablet market and with many world regions just now starting to adopt, the best is yet to come.”Intel aims to make a large splash during 2014 with a projected 40 million devices powered by its processors.ABI Research believes a significant portion will come from smaller manufacturers in China and Taiwan developing next-generation Android tablets during the second half of the year.
China’s Smartphone Population Passes Half a Billion
More of the world’s smartphone audience lives in China than any other country around the globe—by far, according to eMarketer’s latest projections of worldwide mobile usage. We estimate that this year, the smartphone population in China will pass the half-a-billion mark, accounting for just under three in 10 smartphone users worldwide.
The country’s share of the worldwide total will decrease in coming years, falling as low as 26.0% by 2018. However, that doesn’t mean gains in China’s smartphone market will be particularly sluggish over the next few years, with double-digit growth rates predicted through 2015, when more than half of mobile phone users in the country and 42.2% of the total population will own and use a smartphone monthly.
While not all mobile phone internet users are smartphone users, most are—and this is another key addressable population in China. At the end of last year, nearly nine in 10 internet users in the country used the web via mobile phones; this year, the percentage will creep to 92.3%. By the end of our forecast period, almost every internet user in China will go online on their phones.