Top weekly news from the mobile & tech industry selected by Neomobile
Mobile Devices Boost Online Engagement in Germany
Germany’s mobile revolution is gathering pace. More than 25 million residents access the internet every day with a mobile device, according to a study commissioned by the mobile division of the Bundesverband Digitale Wirtschaft (BVDW), in cooperation with Google and TNS Infratest.
PCs—including desktops, laptops and netbooks—remained the most commonly used devices for going online; as in Q1 2013, 77% of a representative sample of the population ages 16 and older used a PC to access the web.
But the percentage using smartphones and tablets had climbed steeply in recent years. Half of all respondents had a smartphone in early 2014, and one in five had a tablet—up from 40% and 15%, respectively, a year earlier.
In fact, those polled in Q1 2014 had, on average, 2.4 web-enabled devices. Fully 14% had a tablet and a smartphone as well as a PC.
A large majority (87%) of smartphone users said they enjoyed accessing the web with their phones. This opinion was more widespread among women (91%) than among men (82%). But men were more likely to say that owning a smartphone led them to spend more time online—60%, compared with 48% of women. Among students of both genders, 83% said they went online more than they had earlier, thanks to their smartphones.
Mobile Devices to Play a Support Role for Millennial World Cup Fans in the UK
TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort. May 2014 polling by youth consumer insight firm Voxburner found that 86% of UK millennial internet users planned to follow the World Cup frequently—either regularly or all the time—via the TV set. This is unsurprising given the big screen’s suitability for the consumption of sports video content, as well as the fact that the majority of kickoff times are scheduled to be screened during primetime in the UK.
But despite the many advantages offered by TV and TV scheduling, a sizable proportion of this user group will utilize mobile phones to keep track of the action—almost half said they would use them regularly or all the time. Tablet use will be slightly lower, though still used by 32%.
Twitter Buys Mobile Native Ad Startup Namo Media For Around $50M
Twitter has made another acquisition to build the social network’s ad tech business — specifically in the area of native ads. It has acquired Namo Media, a specialist in “native ad” content that integrates with the site where the ads are being viewed, with a focus on mobile ads. Twitter is not commenting on the price, but I have heard from reliable sources that it is around $50 million.
Namo Media is closing down its standalone operation and integrating into the Twitter-owned MoPub platform, the startup wrote in a blog post announcing the news. There are around eight people working for the startup now and from what I understand most will be joining Twitter.
The idea of seamless ads fits in with how Twitter has been trying to ramp up its own advertising business both on desktop and mobile versions — eschewing banners and ads in the margins in favour of tweets, and more recently cards, that appear in a user’s Twitter stream in the form of Promoted Tweets and Promoted Accounts.