Lego games & digital companies: a new approach that fosters creativity and productivity, facilitates communication and problem-solving, and uncover talents

Playing is one of the most important activities in our early personal development, fundamental for developing motor skills, broadening language skills and vocabulary, learn to respect rules, take risks and develop self confidence. By playing games children learn how to predict outcomes, determine consequences, think critically, get along socially with others and use their imaginations. (peps.org) And one of the companies that mastered the “art of playing” is Lego,  the Danish giant that has been dominating the global toys market for decades.

Thanks to the simplicity, clean lines and the endless possibilities for creative play, with the teamwork and curiosity it fosters, Lego is not just “game for kids” but it is becoming a medium for acquiring and improving important professional skills. LEGO Serious Play methodology was born in the late ‘90s, when Robert Rasmussen, a math teacher and school principal, was asked by then-LEGO Group CEO, Kjeld Kirk Kristiansen, to explore how LEGO bricks could help a company improve its strategic planning, communication, and creative thinking. (qz.com) The very essence of this methodology was best described by its creator:

“It’s an engine. It’s like a language. It’s a technique without content. It is the facilitator who asks a question, then the participants build the answer to that question using LEGO bricks, using them metaphorically to add meaning,”

This is why modern companies, especially those that operate in the digital and tech sphere, choose Lego as a model for thinking out-of-the-box, brainstorming, crises solving techniques and even creating new business models. The Lego method encourages all the team members to learn and listen to others, creating a learning environment based on interaction, conversation and negotiation.

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One of Lego Workshops at Neomobile’s HQ

The nature of this teamwork is also very suitable for Agile development, and it is often used with Scrum. If you want to learn more about use of Lego in Agile check out these insights: