By 2019 an astonishing 72% of mobile traffic will be video content, according to the latest data from the Cisco Visual Networking Index
Last year video content accounted for an incredible 64% of all the world’s internet traffic, but it is only the tip of the iceberg. According to a new report from Cisco, online video will be responsible for four-fifths of global Internet traffic by 2019 globally, while in the U.S. it will reach 85%.
This growth is driven by 2 key factors: the increasing number of smart devices and mobile data traffic. According to Cisco, by 2019 the number of devices connected to IP networks will be three times as high as the global population, and each user will have at least three networked devices, up from nearly two in 2014. Accelerated by the increase in devices and their capabilities, the data traffic per capita will reach 22 GB in the next 4 years, up from 8 GB in 2014.
Furthermore, mobile data traffic will increase 10-fold between 2014 and 2019 globally, with CAGR of 57% and reaching 24.2 exabytes per month by the end of this time-frame.
When it comes to mobile video consumption, apps are the overwhelming choice of viewers, with 48% confirming they mostly access video content this way rather than visit a mobile website, while only 18% of users watch a video via their mobile’s browser (IAB research). It’s interesting to notice that 68% of users share the videos they watch on their smartphones, and 42% say social media is a way they often find smartphone video they watch [Check out our insight on Viral Videos].
Mobile is undoubtedly becoming the “first” screen, as the smart devices become more sophisticated and more affordable, and the connections faster and more stable. But it’s not all about consumption, it’s also about the creation, or as recently described by TechCrunch, another interesting driver for the mobile video boom is “the democratization of video production and distribution, as some of the some of the most beautiful, professionally produced videos were created with smartphone video cameras”. With intuitive and immediate sharing via mobile, video as a medium has a powerful distribution potential across multiple, viral channels.
Check out more interesting facts & figures on digital video in our recent insights:
- Video Advertising on the Rise in 2015
- Inside the Viral Video – psychology of online sharing
- Rise of the Content Driven Marketing – The Age of Video
- Digital Advertising in Italy: Video on the Rise