Google Vs. Apple – Facts & Figures of the App Stores Race


Neomobile gives insight to the latest facts & figures of the two main competitors in the App market arena

The never-ending battle between Google and Apple continues to intrigue and amuse the blogosphere. One statement, one new number or one prediction unleashes the sea of opinions, interpretations and insights. Quick scan of the most influential tech blogs does not leave room for doubt: the latest buzz is all about the increasing rise of Android and its possible dominance over the App store market.

But let’s look at the numbers.

At the recently held Developers conference, Google announced that the number of Android activations for 2013 will reach 900 million, compared with 600 million of activations of iOS devices. These numbers certainly imply the change in the App store pole position:  Apple announced recently a “historic 50 billionth download”[1], but Google arrived to 48 billion, with 2 billion downloads a month versus about 1.8 billion from Apple.[2]

On the other side, when it comes to revenues, Apple still leads the way, as the latest Distimo report shows. The daily revenue of applications in the top 200 grossing in the Apple App Store was $5.1M in April, which is 4.6 times higher than the 200 top applications in Google Play, which had daily revenue of $1.1M [3]. However, the graph shows a very interesting growth trend of Google Play: 19% of the combined revenue in  November 2012, grew to 27% in April 2013, pointing out Japanese and South Korean markets are the main contributors for this growth.


The value of app economy continues to show impressive numbers when it comes to predictions: according to Appnation it will hit $151 billion by 2017, more than double the $72 billion forecast for 2013[4]. The “State of the App Economy Report” shows that the largest part of the revenues will be generated from  app-enabled commerce, downloads, in-advertising and virtual goods. It is interesting to notice that the market is evolving toward other mediums: even though the app market is still driven but smartphones and tablets, the rise of smart TV and connected cars, will surely provide new opportunities and challenges for app developers.

Discover more interesting stats and key finding in our new infographic.