eMarketer’s latest global ad spending forecast shows the rise of mobile across Latin America. In today’s post we take a closer look into the data
Interesting numbers refer to Mexican market where digital will account for nearly a quarter of total media ad spending in 2016, and will rise to nearly a third of the total by 2020. As eMarketer reports, this year, about one in 10 ad dollars in Mexico will go toward mobile placements, a figure that will rise to about one in four by 2020.
Mobile spending is on the rise also in Brazil, where it will reach 6.0% of the total this year, almost doubling up from 3.2% in 2015, and reaching 19.1% of all ad spending by 2020.
In Argentina the growth continues with slower pace: it will account for 4.0% of total paid media spending this year, doubling its share in 2015, and reaching 17.2% by 2020.
An insightful article by mobyaffiliates.com entitled “Mobile Advertising Revenue Forecasts Roundup
” gathers data from different sources and it refers to global adv landscape, including the three above mentioned countries, so be sure to check it out.