Neomobile’s weekly roundup


Top weekly news from the mobile & tech industry selected by Neomobile


Cost Per install for Mobile Games in the App Store is rocketing, creating new gaming opportunities in the mobile web

NY-based market research firm SuperData recently published some disturbing data for iOS mobile game developers. SuperData estimates that the current cost-per-install (CPI) for mobile games in the Apple App Store stands at $2.73 and is trending up. This past holiday season the CPI reportedly jumped up into the $4 to $7 range. Holy guacamole! That means that if you are not one of the very few studios lucky enough to get its game featured by Apple or coax installs through viral means, you have to spend big marketing bucks with an app marketing firm (e.g., TapJoy, ChartBoost, etc.) just to get your game on a user’s device with no guarantee that the user will actually play your game or spend money within your game.





 Apple CEO Tim Cook Says iPhone Expansion Plans Include 50 More Carriers This Quarter            

In an interview with the Wall Street Journal, Apple CEO Tim Cook explained his views on topics ranging from smartphones to cash return to shareholders. To understand how Apple will make decisions in the future, it’s important to parse his words and thoughts. Briefly below we’ll look at the financial and the strategic comments made by the technology executive. As has been recently pointed out by ZDNet’s Ed Bott, Apple generates more than half its revenue from the iPhone line of smartphones. No other product group at Apple breaks the 20 percent mark. Given that reality, Apple’s work to expand the carrier base that it can sell iPhones into is key for the company. According to Cook, Apple will pick up 50 new carriers globally this quarter alone. That’s nearly breakneck pace.



Mobile Data Will Increase by 11-fold by 2018

The volume of global mobile data traffic will increase eleven fold by 2018, according to a report by Cisco. Cisco’s annual report on mobile data usage predicts that consumers will download more data on their smartphones in 2018, than they did on desktop in 2013. Traffic will reach an annual rate of 190 extabytes, up from 18 extabytes in 2013. An extabyte is one billion gigabytes. Cisco are a maker of network equipment, and have been giving predictions on mobile traffic and data for eight years.

Their report predicts there will be 4.9bn mobile users in 2018 (up from 4.1bn in 2013), and a total of 10bn mobile devices. The company’s vice president for global technology, Robert Pepper, said to Reuters: “It’s more people, more connections, faster speeds on the networks and then more rich content, which in this case is video, video, video.”

This huge rise in video, with apps such as Netflix and YouTube coming top of traffic-generating apps, will see mobile video account for 69% of mobile data in four years, compared to 53% last year. They also expect a huge increase in wearables like watches, wristbands and glasses, which made their first appearance in the report this year, and are expected to grow from 22m in 2013 to 177m in 2018. Machine to machine technology – such as mobile phones linking with thermostats, cars and CCTV – is also expected to soar to 20% in four years, up from 5%. And all of this will happen on faster networks – average global network speeds are set to almost double from 1.4Mbps last year to 2.5Mbps by 2018.



Android Ad Insights Q3 2013: China takes mobile ad spend crown from U.S.

If we look at the mobile app economy in the last year, developers and industry analysts have witnessed a monumental shift in power. Traditionally, the West – namely United States app developers – has been recognized as the industry leader. But with this year’s sudden emergence of Eastern technology giants and darlings, who’ve managed to fly under the radar  until 2013, China’s tech scene is suddenly at the center of attention. There’s a precedent being set by the budding global influence cast by Tencent, Xiaomi, Alibaba, and Baidu. We’ve recognized that more developers are betting on scaling internationally, despite Chinese tech companies traditionally being known as a risk-averse culture.

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