Deciding on whether to build your mobile application on HTML5 (web based on a mobile browser) or on a native app (one which is built specifically for Android or iOS for example) is an ongoing debate, and the answer really depends on who you talk to. In fact, the industry as a whole remains largely undecided; a recent Gartner report based on 478 developers in North America and Europe found developers were spending 41% of the their time on native app development, 24% on the mobile web, and 22% on hybrid apps.
Perhaps I myself even fall into this undecided category, but when I put my gaming hat on, the debate immediately shifts towards the importance of striking a balance between the ability to monetise that app, alongside the ease of development and the user experience.
What is trending in the mobile gaming industry? How are HTML5 and cloud-based game streaming changing the global landscape? We talked with Laurens Rutten, CEO of BoosterMedia, a mobile games distribution company that recently strengthened strategic partnership with Neomobile, about the state of the mobile gaming.
You have a strong background in mobile media industry. Why did you decide to focus on mobile gaming?
I founded BoosterMedia a few years ago when I noticed that the ‘online games model’ for PC web, playing web-games on Facebook, for example or on gaming websites, did not exist for mobile. Instead, mobile users were basically forced to download their games from big app-stores only. But with the arrival of HTML5, it became possible to publish games via mobile websites, app-stores and all sorts of other channels, using a single source-code. While games itself were relatively new to me, publishing and distributing content via different mobile channels worldwide was something I had been doing for many years already. BoosterMedia’s ambition is now to become the number one HTML5 games distribution company worldwide.
Interview with Neomobile COO, Claudio Rossi after Google Zeitgeist 2013
Neomobile COO Claudio Rossi trying out Google Glass
bThe first thought that came in your mind after pronouncing “OK Glass”?
First thing I thought was “Wow! This is unreal”. It revived the feeling I had as a boy when I played a video game or used a PC for the first time. The most fascinating moment is when you realize that what you actually see is a projection in the right corner of your field of vision, transparent but very clear, that feels very natural, without disturbing your sight.
MEFTV spoke to Gianluca D’Agostino, CEO & Co-founder of Neomobile Group, at the Mobile World Congress 2013 in Barcelona. The key argument were the endless opportunities offered by mobile devices, and the way mobile is changing our world as it is becoming the media, able to substitute all previous ones. Gianluca also presented Neomobile’s vision of the next-generation mobile innovation, focusing on the challenges of the mobile traffic monetization.
Media attention on Neomobile yesterday! After the successful presentation at the panel Back to the Future: Mobile Innovation 2023 in the Auditorium 1, Neomobile’s CEO, Gianluca D’Agostino, was interviewed for the Thought Leadership video series by Ogilvy/Intel entitled 60 Second Insights. The series aims at bringing together leaders and their visions, perspectives, thoughts and ideas into an interactive video platform, and at the same time capturing the enthusiasm around technology and mobility by exploring what technology means for our lives.