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Insight

A Designer’s Perspective: CSS4 & the Future of Web Design

By: Neomobile
13-05-2013
Insight, Neomobile

css4Even though CSS3 specs are still in development process, there are already some drafts proposed by W3C regarding CSS4.

Here is an overview of what the future is bringing to us.

Until now, it was impossible to select the parent selector of a given element. CSS4 should provide the possibility to target the parent of any given element without having to rely on pure JavaScript or external libraries like J-Query.

 

From a designer perspective, one issue that has to be faced is the difference between touch input devices and standard user input devices. One of the differences is the fact that touch devices cannot react to a hover state.  For instance when we have a menu that expands on the hover state of the mouse pointer, we won’t be able to have the same interaction on smartphones. The new specification aims at allowing to query for an ‘hover’ capability instead of querying for specific devices and this avoid an endless list of media queries to target all of the devices. This feature would allow tackling design differences in a more structured and easier way.

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A new era for music?

By: Neomobile
07-05-2013
Infographics, Insight

preview_app_universeNew music positioning in the cloud opens new challenges and possibilities for Neomobile.

2012 was the year of the music industry revival. This revival is mainly owed to the gradual but constant growth of digital music: in 2008, this industry was worth $ 4.3 billion, today it’s worth $ 5.6 billion*.

What drives the market for digital music?

Three elements are fundamental in this new chapter for the music industry:

1. The (legal) download, individual songs or entire albums (iTunes and others) which now accounts for 70% of this market.

2. The advertising, which represents 15-20% of the digital market that found new formats and means of expression in the music.

3. The subscription fee that users pay for portals and apps that offer music in streaming.

The latter, very recent model is based on the subscription fee allowing unlimited access to the songs without ads, and many other services. The world of streaming, the most interesting and fast-growing part of the market, is tackled by new players such as Spotify and Deezer, capturing the attention of Google and especially Apple. Music is definitely in the air, technically speaking. No matter how much the local music or mp3 download still sound comforting, the future of music is created day by day, app after app, with the new ways we access our favourite tunes, through streaming and cloud.

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Welcome to the new NEOMOBILE.COM

By: Neomobile
19-04-2013
Infographics, Insight, Neomobile, News

preview-colori-neomobile-blogColour is one of the most powerful form of non-verbal communication. It conveys meanings and messages, and takes significant place in the process of corporate branding. When Neomobile refreshed its corporate identity some months ago the idea that guided us was to create the palette that can encompass the richness of our corporate culture, and the diversity of our business offer.

Our new colourful palette inspired the our brand new corporate web site (available also in Italian), minimalistic in design, with quality content, the harmony of words and images that introduces the curious eye into the dynamic and wonderful world of mobile. The visitor can navigate from web and mobile, and learn more about our company, our business offer, latest news from global mobile industry, or browse our creative portfolio, with corporate videos and infographics.

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Google X Labs – a Neomobile insight

By: Neomobile
15-04-2013
Insight

preview_google_labThe frenetic technological evolution of our society, in the last 10 years, makes Sci-Fi movies almost redundant. There are places where the future is being imagined and created: one of these places surely is Google X Lab, hidden from the public eye, in an undisclosed location, where Moonshot thinking[1] is mandatory, and where “robots run free”[2].

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5 reasons why you should not create an app

By: Neomobile
10-04-2013
Infographics, Insight

preview_app_universeApps are the hottest topic these days, their unstoppable growth  and usage trends, and even how they will eventually replace mobile browsing, monopolizing the user experience in the digital world.

But it is really convenient to develop an application today?  To enter this market with a start-up or a spin-off with your current activities?

The real answer is: it depends…

Provokingly speaking, here is a list of 5 reasons why you should not enter the world of apps:

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State of the Mobile Advertising: a brief outline

By: Neomobile
05-04-2013
Infographics, Insight, NeoPowerAd

preview_npaDigital advertising has come a long way, from one-way communication to multimedia interactivity. A quick glance to its history can help us understand how it evolved: in 1995 Yahoo launched the first keyword ad “Golf”, in 1997 Finnish news provider offered free news headlines via SMS[1], and in 2000 Google launched AdWords, a pay-per-click service (that now accounts for 95% of Google’s revenues). Then followed the boom of web pop-ups and the social media revolution: YouTube introduced in-video Ads, Twitter enhanced viral marketing within its real-time community and finally Facebook introduced a concept of behaviour-based advertising[2]. The conclusion is unanimous: the best thing that happened to digital advertising is mobile.

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Can mobile carrier billing monetise beyond online gaming and dating?

By: Neomobile
28-03-2013
Insight, Onebip

Mobile payment insight by Massimiliano Silenzi, Head of Onebip via Onebip Blog

onebip-gaming-and-datingI often get asked this question by journalists and potential customers and thought I’d share my answer with everyone to set the story straight.  The answer is YES and there are lots of other sectors that can benefit from carrier billing.

It’s without a doubt that the online gaming and dating sectors have been at the forefront of utilising the benefits of carrier billing to monetise their sites.  I think there are several reasons why they have been such early adopters:

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Discovering the new mobile horizons: Turkey

By: Neomobile
20-03-2013
Awards, Infographics, Insight, Neomobile

preview-turkcell-neomobileExploration of the digital landscape in Turkey must begin by understanding a wider historical and economic context. Turkey is considered to be the world’s 15th and Europe’s 6th biggest economy, with the strong growth rate: the Organization for Economic Cooperation and Development (OECD) predicts that Turkey will overtake India as the second-fastest growing economy by 2017, and become the second-largest economy in Europe by 2050.[1]

Like many emerging economies, Turkey relies on its dynamic population growth, where one-quarter of its residents are less than 15 years of age, while just 6 % are over 65 in a population of 72 million.[2]  The consumption of the digital media is highly influenced by broadband internet coverage and the widespread adoption of connected devices, especially among the younger population. Websites dedicated to social networking and entertainment purposes are most popular, considering the number of unique visitors.

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The long and arduous way to IPv6

By: Neomobile
12-03-2013
Insight, Neomobile

IPv6-neomobile-blogThe argument that will be treated in this article can not be defined as “easy” or better “for everyone” since it provides the basics of  the binary code, but I will try to explain some concepts that sooner or later will be part of our lives in the near future.

We’ll start from the base… How is a computer identified on the internet (or LAN)?

The answer is: “Through an IP address“.

An IP address is a number that uniquely identifies, within a single network,  all devices connected to a computer network that uses standard Internet Protocol (IP). Each device (router, computer, network servers, printers, certain types of telephones…), therefore, has its address.

Simply, an IP address can be seen as the equivalent of a street address of devices connected on the internet.

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It’s a man’s (mobile) world

By: Neomobile
08-03-2013
Insight, Mobile World Congress, Neomobile

M_MAGENTA

The last MWC in Barcelona showed us once again that ‘mobile world’ is still a male oriented universe.

My fifth year experience and there was still a preponderance of suits and ties, running around madly, as Tim Green nicely described in his last post, calling the lucky runners ‘middle aged white men’.

On the other hand, I am proud to testify the fact that Neomobile team at MWC was always divided evenly. Indeed in our meeting rooms, ladies often outnumbered our male colleagues.

In this macho world, it’s nice to dream in pink, in a company where this factor is not considered a difference but a plus and where you can be a mom and at the same time successful manager or director.

Being a woman today, unfortunately, is still a symbol of a struggle, not to be taken for granted, so it is important to remember our social, political and economic achievements, but also discrimination and violence in many parts of the world, that many women still suffer.

A Happy Women’s Day to all those who, like me, are trying to make their way in this world, sometimes in flats, sometimes in high heels!

 

 

SEVILLA-01

 

 

 

 

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About Neomobile

Neomobile is a Global Mobile Commerce Group, established in February 2007, leader in mobile entertainment in 11 countries including Italy, Brazil, Spain, France, Mexico and Turkey. The company offers, directly to consumers worldwide, and in partnership with carriers, digital content and services - chat, dating, games, videos, music and infotainment - covering entire range of mobile devices. The offer is particularly aimed at the world of smartphones and tablets through innovative technologies such as HTML5, streaming and cloud. Neomobile is also leader in the mobile payment, offering its partners - social networks, dating sites, browser games, mobile content providers and digital media - the ability to distribute and monetize digital content and services through mobile. Payment solutions, based on premium SMS, mobile direct billing and DSL technologies are offered by the brand Onebip (www.onebip.com) in 70 countries with direct connections with more than 30 mobile operators. With 300 experts in mobile technology, the company is headquartered in Rome, with offices in London, Milan, Paris, Madrid, Reus Berlin, Belgrade, Istanbul, San Francisco, Mexico City, Sao Paulo, Bogotá, and Mumbai. The main shareholders are BlueGem CP LLP and MPVenture alongside Neomobile’s Management.