New music positioning in the cloud opens new challenges and possibilities for Neomobile.
2012 was the year of the music industry revival. This revival is mainly owed to the gradual but constant growth of digital music: in 2008, this industry was worth $ 4.3 billion, today it’s worth $ 5.6 billion*.
What drives the market for digital music?
Colour is one of the most powerful form of non-verbal communication. It conveys meanings and messages, and takes significant place in the process of corporate branding. When Neomobile refreshed its corporate identity some months ago the idea that guided us was to create the palette that can encompass the richness of our corporate culture, and the diversity of our business offer.
Our new colourful palette inspired the our brand new corporate web site (available also in Italian), minimalistic in design, with quality content, the harmony of words and images that introduces the curious eye into the dynamic and wonderful world of mobile. The visitor can navigate from web and mobile, and learn more about our company, our business offer, latest news from global mobile industry, or browse our creative portfolio, with corporate videos and infographics.
Apps are the hottest topic these days, their unstoppable growth and usage trends, and even how they will eventually replace mobile browsing, monopolizing the user experience in the digital world.
But it is really convenient to develop an application today? To enter this market with a start-up or a spin-off with your current activities?
The real answer is: it depends…
Provokingly speaking, here is a list of 5 reasons why you should not enter the world of apps:
Digital advertising has come a long way, from one-way communication to multimedia interactivity. A quick glance to its history can help us understand how it evolved: in 1995 Yahoo launched the first keyword ad “Golf”, in 1997 Finnish news provider offered free news headlines via SMS, and in 2000 Google launched AdWords, a pay-per-click service (that now accounts for 95% of Google’s revenues). Then followed the boom of web pop-ups and the social media revolution: YouTube introduced in-video Ads, Twitter enhanced viral marketing within its real-time community and finally Facebook introduced a concept of behaviour-based advertising. The conclusion is unanimous: the best thing that happened to digital advertising is mobile.
Exploration of the digital landscape in Turkey must begin by understanding a wider historical and economic context. Turkey is considered to be the world’s 15th and Europe’s 6th biggest economy, with the strong growth rate: the Organization for Economic Cooperation and Development (OECD) predicts that Turkey will overtake India as the second-fastest growing economy by 2017, and become the second-largest economy in Europe by 2050.