Neomobile presents an insight and infographic on some of the most relevant facts & figures from the Mobile & App Economy research, focusing on the Italian Mobile market and its impact on the national economy
Mobile market represents a dynamic and evolving industry, with the increasing positive impact on the digital economies, both globally and locally. In Italy the overall impact that Mobile industry has on the national economy is showing the important growth. The results of the recent Mobile & App Economy research conducted by Politecnico di Milano, show very interesting data regarding the value of Mobile economy: it is currently estimated at €25 billion, but experts predict that by 2016 it will be worth €40 billion, arriving to 2 % of the GDP. Let’s take a closer look at some of the key finding from this research.
The Italian Mobile Ecosystem
The key factors that are currently powering the Italian Mobile ecosystem are:
- Device sales: the smartphone and tablet sales in 2013 arrived to 37 million and 7.5 million respectively, and will reach 45 and 12 million by 2016
- Development and expansion of mobile networks: Mobile broadband connectivity in Italy guarantees the quality of service, with the LTE providing high-speed data for mobile phones and data terminals, now covering the half of the mobile market
- Increase in Apps quality and quantity: in 2013 there was the significant increase in the overall quality of the Apps, with improved User Experience compared to web apps; today there are close to 2,5 million Apps and over 2,5 billion downloads since the launch of App Stores