Top weekly news from the mobile & tech industry selected by Neomobile
Apple finally makes mobile payments move
After months of speculation, the technology giants have finally revealed that customers will be able to use its latest devices to make purchases. Released yesterday, the iPhone 6, iPhone 6 Plus and Apple Watch have all been integrated with the new Apple Pay service, which links with Passbook to enable US users to pay for items by touching their device on an in-store NFC terminal. As it stands, 220,000 American retail locations will accept Apple payments, including McDonald’s and Bloomingdale’s.
However, following recent concerns surrounding the security of Apple devices, the company needs to ensure that its customers feel safe when making payments this way. According to Apple, credit card details will not be stored either on the phone or their own servers, instead the transaction will remain between the customer, the retailer and the bank.
Apple Watch Opens New Doors in Local Search
The advent of Apple Watch means consumers will soon have a new wearable gadget at their disposal — and it’s one that could have a profound impact on local search, as well as geo-targeting and offers like mobile coupons.
That’s in part because Apple Watch will likely increase the number and frequency of hyper-local searches, making it even more important for businesses to ensure they can be found by consumers on the go.
What’s more, per Apple, its WatchKit tool set means developers will “be able to easily create experiences designed specifically for Apple Watch,” which, in turn, could also theoretically influence search and/or the interaction between businesses and consumers, depending what those developers cook up.
Source: Article by Lisa Lacy http://searchenginewatch.com/article/2367458/Apple-Watch-Opens-New-Doors-in-Local-Search
Shifting Shares for Smartphone Sales in Great Britain
Back in 2011, the smartphone market in Great Britain was a relatively balanced affair. According to data published by Kantar Worldpanel ComTech in August 2014, in the three months to October 2011, HTC accounted for the greatest share of smartphone sales in Britain, at 24.6%. Apple, Samsung and BlackBerry weren’t too far behind, with shares of 21.2%, 20.9% and 20.4%, respectively.
In the ensuing years, though, things changed markedly, and we now see a market quite clearly dominated by Samsung and Apple—as of the three months ending July 2014, Samsung held a 36.0% market share in Great Britain and Apple 28.6%. And the closest challenger? Neither BlackBerry nor HTC, but Nokia, with a 10.3% share of sales. The Finnish device maker was a dominant force in the mobile space during the late 1990s and early in the first decade of the 21st century, but it was badly behind the curve when it came to smartphones. However, recent strategy—and acquisition activity apropos Microsoft’s involvement—has seen Nokia get back on track, and good year-on-year growth in sales share has seen it emerge as the main challenger to the Samsung-Apple duopoly, though it still lags some way behind both.