Affiliate marketing is a rapidly growing and evolving industry niche, that is constantly conquering new markets. AffStat bring us an insightful report on the state of Affiliate market in the global digital landscape

Born in the early nineties, affiliate marketing is basically a translation of the revenue sharing concept —paying commission for referred business online. Since then affiliate marketing grew and responded to numerous changes in technology and global expansion, with the most recent dominance of mobile devices and growth of mobile commerce.

One of the world’s biggest events dedicated to this industry was held last week in Las Vegas – The Affiliate Summit 2016. Our company participated at this important event, which provided great opportunity for the marketers to meet and discuss new strategies, challenges and the opportunities.  We talked with our CEO Claudio Rossi, on his impressions from the event:

“We often participate at biggest events related to mobile industry, but i have to say that Affiliate Summit exceeded my expectations, especially regarding the number and the quality of the exhibitors. We encountered numerous interesting companies and in just few days we were able to get the overview of markets with big potential in Europe, LatAm and Asia, especially in the mobile commerce & content industry. The networking gives you the unique opportunity to understand the trends of the moment, and new emerging markets: i was impressed by the growth of Chinese Ad Networks and it will be very interesting to watch them evolve in 2016”.

In order to understand better the state of the Affiliate marketing today, the AffStat, in collaboration with the Affiliate Summit, published the “2015 Affiliate Marketing Benchmark Report”, that provides an insight on industry’s methods, preferences and strategies, based on the result of a survey conducted with 2,350 affiliates.

You can download the free copy of the report at issuu.com/affiliatesummit/docs/affstat-2015

Check out some of the highlights from this insightful analysis:

The most frequently used methods to drive traffic via AffStat

affiliate-marketing_traffic-methods

Top 10 most promoted categories in affiliate marketing via AffStat

affiliate-marketing_top-10-categories

Affiliate marketing primary target markets via AffStat

affiliate-marketing_target-markets

 

For more information about the AffStat visit affstat.com.

 

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