The fast-growing mobile advertising market is dominated by Google and Facebook – the social media giant posted a 39% increase in quarterly revenue, nearly three-fourths of which came from advertising on mobile devices
This important increase in Facebook’s quarterly revenue, according to The Wall Street Journal, reflects how larger companies are spending more to capture an audience that spends a large chunk of time on Facebook. Recent analysis show that users spend between one-fifth and one-third of their time on mobile devices on Facebook-owned apps – 46 minutes a day on average we spend on Facebook Messenger and Instagram, ad confirmed by Mark Zuckerberg.
Furthermore, research by eMarketer estimates that Facebook and Google will capture more than half of the $69 billion world-wide mobile-advertising market this year. Google leads, with 35% share, but Facebook is growing faster, far ahead all other players that rely on mobile users and advertisers for growth, such as Twitter that accounts for 14% shares.
The strong competition between Facebook and Google goes beyond mobile ads, ranging from streaming video to virtual reality and search; Facebook users now conduct about 1.5 billion searches a day, and the platform itself has indexed more than two trillion posts. (wsj.com)
Back in 2012, as pointed out by statista.com, when Facebook launched not even the keenest optimists could have predicted the future success. In the first nine months of 2015, all of the company’s growth came from advertising on mobile devices. Mobile ad revenue now accounts for 78% of Facebook’s advertising revenue and 74 % of total revenue.
More astonishing data arrives from eMarketer: Instagram mobile ad revenues will reach $2.81 bn globally in 2017, surpassing both Google, Twitter in US mobile display ad revenues. “Now that Instagram is opening up, there is a lot of pent-up demand. The rollout of new features over the next several months means that by the end of 2015, Instagram will have a host of new ad products for advertisers large and small. In particular, Instagram advertisers will be able to use a full slate of Facebook targeting tools, including the popular Custom Audiences feature. That will be a key drawing card,” said Debra Aho Williamson, eMarketer principal analyst.
Check out some of the mentioned key facts & stats in our new infographic