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Neomobile Brazil – Interview with Pietro Gianquinto

This week, we are pleased to present Pietro Gianquinto, the Brazil Country Senior Manager at Neomobile. Pietro will give us insight on what it’s like to work at Neomobile, and share his interesting observations about the mobile industry in Brazil.

How did you arrive to Neomobile?

After my work experience in Canada, I was looking for an opportunity to work in Italy and my friend, Claudia Curto, told me about a position that opened up at Neomobile for a media planner. I did five interviews and at the end the company decided to hire someone else. After 3 months they contacted me again for an internship position to work in the Spanish market. At the time we were divided into 3 teams: WAP, Web, and TV. I was part of the WAP team. That’s where my adventure in Neomobile began.

What is your professional background?

Before Neomobile, I worked for advertising agencies and in Television as a copywriter, creating campaigns for brands. When I started working at Neomobile, my creativity was very useful when working on mobile campaigns, but I started to work with analytics, and after working in many areas within the company, I completely changed my professional background.

What is your regular workday like?

I usually arrive at the office around 7 to take my Portuguese lesson (I arrived in Brazil just 3 months ago from Mexico, so I’ve never studied Portuguese before). After that, I drink coffee and analyse the first numbers coming from HQ to take immediately actions and coordinate my team’s activities. After that, I make calls with my colleagues in HQ, carriers and partners.

What is the most interesting/rewarding project you have worked on?

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Google counts on carrier billing as a mobile payment service

Google offers carrier billing as a mobile payment option

The development of the mobile commerce industry has also generated a parallel growth in mobile payment options. They range anywhere from direct billing to mobile NFC and digital wallets. One of key players in this industry is Onebip by Neomobile, a mobile payment service based on a payment system known as carrier billing, a payment method through which users can make purchases through their smartphone or tablet and pay directly from their phone bill.

With Onebip, Neomobile offers a mobile payment option that gives application developers a tool to monetize all the digital content available on their products. Likewise, carrier billing provides the user an easy way to make a secure payment. Neomobile firmly believes in the benefits of carrier billing. That’s why we want to highlight how Google has decided to embrace this mobile payment system.

Apart from credit card payments and the company’s digital wallet (Google Wallet), today Google’s mobile customers can buy apps and digital content using their carrier billing system on the Google Play Store. With this option, any digital purchases made are billed directly to a user’s phone bill. Google currently offers this payment option in more than 20 countries around the world. Spain is a great example of success, where Movistar and Orange users can shop through carrier billing.

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Neomobile’s weekly roundup

Top weekly news from the mobile & tech industry selected by Neomobile

Global Ad Spending Growth to Double This Year

Advertisers worldwide will spend $545.40 billion on paid media in 2014, according to new figures from eMarketer. Total media ad spending will increase 5.7%, eMarketer projects, more than doubling its growth rate of 2.6% from a year ago.

ad spending global

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Neomobile participates at Games Com 2014 in Cologne

Neomobile’s Onebip team at the epicenter of today’s gaming industry, joins the “discovery of the new worlds through play”

As pioneer in mobile entertainment Neomobile always feels like home at Europe’s greatest gaming event of the year: GamesCom. The event takes place in Cologne, Germany from 13 – 15 August, and it is an international fair of interactive games and entertainment: a unique celebration of entire gaming community, from the biggest names such as Nintendo, Sony, Electronic Arts and Ubisoft, through Social Media and Apps, to the Indie labels. GamesCom is the second largest gaming convention in the world, after Asia Game Show, in terms of total attendance: in 2013 340,000 visitors, more than 6,000 journalists and 635 exhibitors from 88 countries attended the show.

Our Onebip team will be there with a dedicated booth, meeting new and existing partners from all over the world, and promoting the art of mobile internet monetization. Be sure to check all the details on Onebip’s Blog.

Games Com 2014 buzzword: the casual gaming

Gaming industry has a very dynamic evolution, and in the recent years the boom of the browser and mobile gaming brought up a new interesting trend: increase in casual gamers.

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FIFA World Cup 2014 – the epic social buzz

How a sporting event became the most important global happening in the social media history

The World Cup 2014 will be remembered as one of the biggest sporting events on a global level that gave us a month of exciting games, expected and unexpected victories and loses, moments of glory, passion and delusion. But, it has also been the biggest media event in history, with over 1 billion posts, tweets and likes across social media channels: an epic global social buzz! To get a clearer picture: remember the social boom of the selfie that Ellen DeGeneres took at the Oscars earlier this year? Well, the 2014 World Cup social conversations exceeded Oscars, Olympics and Super Bowl combined!

Let’s take a closer look at its social influence and some of the most curious statistics.

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