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How and Why Brands use Social Media on Mobile

Discover how social media are becoming one of the most important factors in brand promotion, customer loyalty and CMR strategies [infographic]

There’s no question that technology has greatly evolved over the past years. Media outlets have continuously been invented and re-invented, giving everyone around the globe better news sources, entertainment, and ways to communicate across borders and time zones. Whether it is the transition from books to e-books, radio to music streaming apps, or board games to videogames apps like Angry Birds, one thing extremely clear: the world has gone mobile. However, the transition into the mobile age affects more than just the media consumer. Corporate branding, for example, has been one of the areas of business that has undergone most change. In the past, brands would record, broadcast or publish commercials about their products and services on newspapers, radio or television. Today, brand names still use catchy and provocative content in audio and visual form. Except that top companies now push their brand identity on YouTube, Facebook, Twitter, and other major social media channels.   Read More

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Mobile is the Key Software and Device for Gaming

New report by Juniper, entitled Mobile & Handheld Games: Discover, Monetise, Advertise 2014-2019, brings the key facts and latest trends from mobile gaming market, ranging from business models and monetisation strategies to increasing tablet penetration rates

The research company already announced last year that mobile will be “primary hardware” for gaming by 2016, hitting $9 billion in revenues, with tablets as main drivers fro in app purchases.

Let’s take a closer look at the main results of this comprehensive analysis.

Mobile Games Trends & Market Overview

The key trend identified by Juniper is positioning of mobile as the key software and device for games, in the market dominated by Samsung and Android. Other trends and market drivers could be summed up in the following points:

  • Free To Play games will take over the gaming market and native advertising will become mainstream
  • One in seven people will own a tablet by 2016
  • Games will become increasingly social
  • Largest part of incomes will come from digitization of mobile payment methods
  • Emerging markets in Asia will continue to be a breeding ground for gamers

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Neomobile’s weekly roundup

Top weekly news from the mobile & tech industry selected by Neomobile

Apple finally makes mobile payments move

After months of speculation, the technology giants have finally revealed that customers will be able to use its latest devices to make purchases. Released yesterday, the iPhone 6, iPhone 6 Plus and Apple Watch have all been integrated with the new Apple Pay service, which links with Passbook to enable US users to pay for items by touching their device on an in-store NFC terminal. As it stands, 220,000 American retail locations will accept Apple payments, including McDonald’s and Bloomingdale’s.

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Crash course in DevOps: the culture of efficiency

Our Agile series continues with the beginners guide into DevOps world: when Agile meets the Operation

In the ever-changing world of IT, it is sometimes difficult to define certain terms, just like DevOps, and the experts themselves argue on what the precise definitions should be. But they agree on one important thing: If we have to pin point the two revolutionary things that happened to the world of modern IT, they are without a doubt, mobile technologies and the agile development[1].

First things first: the definition. The word DevOps is a linguistic blend of development and operations,referring to a specific methodology of software development. It is based on communication, collaboration and integration between software developers and IT operations personnel: a way of organizing a team work.

Let’s take a closer look at this methodology and discover why companies that use DevOps are more agile, more reliable and more successful.

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ecuador mobile trends

Digital and Mobile Trends in Ecuador

After the digital shopping trends in Colombia, our next article explores one of the fastest growing economies within the Andean Region and its internet, mobile and digital purchase trends: Ecuador

Ecuador’s digital economy on the rise

Before we take a closer look at the dynamic mobile industry in Ecuador, we need to point out one interesting fact that will help us understand the potentials this economy has. Like Panama and El Salvador, Ecuador adopted the U.S. dollar as its official currency in 2000. But in December 2014, as the government announced, a yet-unnamed digital currency will be introduces, stored largely on users’ mobile devices[1]. The public opinion remains divided, as the government promotes safe storage and transaction of money for those outside the bank-based economy, while some economists warn that it could shake the stability and wealth expansion in Ecuador. One thing remains sure, this will be an important experiment for both local and global economy, and we will continue to observe it closely. Ecuador is one of the fastest growing economies in the region and it follows the global trends when it comes to mobile industry: in 2014 mobile base has reached 17 million, or 113% penetration rate, while the number of smartphone owners has doubled in just 2 years[2]. The smartphone growth rate is now close to 140 % according to National Institute Statistics and Census (INEC). Read More